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Brand Discount Clothing Is Popular, And Lack Of Supply Becomes The Focus Of Contradiction

2013/10/15 20:45:00 187

Brand DiscountShortage Of GoodsE-Commerce

stay Clothing industry In order to ensure the order quality and the return and replacement demand in sales, most brand clothing manufacturers will increase the production volume by a certain proportion when producing orders, so there is a tail stock. The tail goods not only occupy the warehouse space, but also affect the capital withdrawal of the processing factory. Therefore, the factory will deal with the tail goods at a very low price by "sharing the goods", that is, packaging the tail goods according to certain rules and ingredients for wholesale. Some sellers saw the business opportunities in the tail goods, and sold these brand tail goods wholesale, so they have "brand discount stores" that can be seen everywhere now.


Brand discount stores Brand clothing It is popular with many consumers. Stimulated by consumer demand, brand discount stores are occupying cities at an amazing speed, and brand discount clothing market has become one of the few hot markets in the clothing industry.


   Brand discount With the rapid growth of stores, the brand discount clothing is gradually saturated and the competition is increasingly fierce. At the same time, some contradictions are also emerging, the most prominent of which is "lack of supply". Some brand discount stores even take some fake and inferior products as quality goods due to insufficient supply. The supply of goods has become the key to the success of merchants in this battle. The traditional wholesale market is difficult for sellers to access more sources of goods due to geographical restrictions, which is the key factor causing the shortage of supply.


Some insiders suggested that sellers could improve the stability of supply by virtue of the universality of the network. By using the network, sellers can break through the geographical limitations and reach the supply of goods from all over the country, especially by using some professional clothing wholesale platforms. Not only are there many supply sources, but also the reputation of suppliers is guaranteed. Many websites also launched special activities for brand discount clothing.


Some websites have recently launched the activity of "distribution of clothing to pave the way for clothing store owners", gathering many brand clothing distribution suppliers in Guangzhou, Shenzhen, Hangzhou and other cities, all of which are from brand manufacturers or distributors, providing sufficient distribution of clothing for clothing sellers. In addition, the extremely low price has not reduced the operating costs of clothing vendors. Take samples of 10 pieces to let the clothing store owner test the goods first and then take the goods, so that he can be assured of approval.


It is believed that the involvement of e-commerce will promote the brand discount clothing market to enter a new round of climax.

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