European Apparel B2C Continues To Dominate Online Consumption

< p style= "text-align: justify >" the latest report of the International Market Research Report and data Research and Markets "analyzes the development of European clothing a href=" http://news.sjfzxm.com/news/list.aspx Classid=101112107105 "> http://news.sjfzxm.com/news/list.aspx > electronic commerce, and summarizes the market situation of the main European countries.

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< p > the report points out that clothing is the largest product category of European B2C electricity supplier market.

Whether consumption is eventually carried out online or in physical stores, the Internet has become an important tool for people to browse or study clothing products.

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< p > in Europe, online apparel consumption is very popular, and apparel B2C industry is booming.

In the EU countries, online consumption of clothing and sports products increased significantly in 2012, exceeding 20% of total personal consumption.

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< p > in Germany, clothing is the largest category of B2C e-commerce products. Sales increased by 1/3 in the past two years, and sales reached billions of euros.

Otto group, the second largest electricity supplier in the world, plans to launch a new fashion e-commerce project in 2014. < a href= "http://news.sjfzxm.com/news/list.aspx? Classid=101112107108" > Zalando < /a > the sales of B2C clothing in 2012 increased by more than doubled.

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< p > in the British market, the clothing B2C business market has developed to a very mature stage. Almost half of the adult population buys clothing online.

Asos and Debenhams, the two largest electricity supplier, have been named the most successful online store of fashion products in Britain this year.

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Besides P, nearly half of Internet users in France buy clothing products online. La Redoute and 3 Suisses are the most popular shopping websites.

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The P report also shows that Eastern Europe's online apparel business is also expanding.

In 2012, Russian footwear B2C e-commerce sales increased by more than 40%, accounting for 1/5 of the total B2C e-commerce sales.

Clothing, shoes and accessories became the most popular online product category, and half of online shoppers bought clothing products.

Russia's online apparel retailer's revenue growth is more than 5 times the largest, and the most important online businesses include Wildberries, < a href= "http://news.sjfzxm.com/" > Lamoda < /a > Quelle and KupiVip.

The players represented by KupiVip and Lamoda attract a lot of investment from local capitalists and foreign investors.

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< p > according to the survey, shoes and clothing products are also the leading B2C electric products category in Poland. Most online shoppers purchase shoes and clothing as the main products.

In Estonia, Croatia, Macedonia and Turkey, clothing accounts for the vast majority of online consumer goods.

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