Outdoor Brand Stores Enter The "Micro" Era

"P >" when brands are thinking about how to leverage the micro marketing tools to disseminate the brand to promote the sales of products, some forward-looking industry forerunners have already opened the shop directly into the micro-blog and WeChat platforms.

It is understood that at present, in the "a href=" //www.sjfzxm.com/news/index_c.asp "outdoor brand" /a, there is no platform for WeChat, and I don't know which one can be the first to eat crabs. So what are the advantages of "micro shop"? < /p >

< p > April 2013, Ali invested $586 million in Sina.

After the two sides' cooperation, some cooperative new products have been launched.

It is understood that in August, Sina and Taobao jointly released the first product of the two sides cooperation - "micro-blog Taobao version", that is, in the background of Taobao, merchants can open micro-blog module, publish relevant information to the micro-blog.

But this is not true micro-blog shop, because all purchases will eventually be implemented on Taobao.

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< p > < strong > as a social networking platform, micro-blog has a clear advantage of opening up shop < /strong > /p >

< p > 1. stimulates users' impulsive purchase demand < /p >

< p > compared with Taobao's opening up, what is the advantage of micro-blog's opening up? Why do merchants move Taobao into micro-blog? The micro shop itself is the extension of e-commerce on micro-blog's social platform, rather than a purely electronic business like Taobao.

If Taobao is a super supermarket, then the micro shop is the shopping paradise of the business center.

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< p > the purpose of most consumers to go to the supermarket is very clear, that is, to buy the desired items.

The micro store relies on the social function attributes of micro-blog, and finds the purchase demand in the process of business information release and personal consultation of fans.

Therefore, in the micro shop is more personal impulse buying.

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< p > 2. can cultivate customer loyalty, spread the influence two times, < /p >

< p > micro shop, based on micro-blog's user stickiness, can provide users with real-time updates of relevant product information.

At the level of customer relationship management, Taobao can only wait for users to come to the door to provide services, while the micro store provides the customers' behavior habits through the micro-blog user sticky degree, which is more convenient for merchants to enhance the attention of the old users, and to develop new users through the two continuous marketing of the old users.

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< p > micro stores conform to the tide of social media, and let socialized e-commerce as part of enterprise brand marketing and < a href= "//www.sjfzxm.com/news/index_c.asp" > product promotion < /a >, through socialized e-commerce, increase the trust between merchants and consumers.

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< p > 3. < a href= "//www.sjfzxm.com/news/index_c.asp" > marketing > /a > precision, low cost and high efficiency < /p >

< p > for businesses, the micro store is a high efficiency, low cost sales channel, the use of precision marketing, can enhance the reputation of the brand value.

For buyers, it is easy to buy high-quality, low price goods through social interaction.

Therefore, the micro shop can be recognized by many businesses and users.

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< p > Sina has a large number of users, and there are many fans online every day.

In addition, Sina micro-blog is a low cost promotion platform, and businesses opening stores on micro-blog will surely make full use of this social platform to better promote sales performance.

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< p > although in terms of the whole industry, there are still a handful of shops on micro-blog, but the "micro shop" has gradually displayed its unique charm and development potential.

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