The Asian Outdoor Market Presents The Three Pillars Of China, Japan And South Korea

< p > looking at the development path of a href= "http:// www.sjfzxm.com/news/index_c.asp" > outdoor sports < /a >, the popularization of outdoor sports is the driving force and catalyst for its development.

The continuous expansion of outdoor participation in the mass population is a necessary condition for the rapid development of outdoor industry.

Looking at the Asian market, it is classified as China, Korea and Japan from the 8264 brand area, forming a tripartite confrontation. It is also the main force to support the whole outdoor market in Asia.

Although the market conditions and characteristics of these three Asian countries are different, the process of growth is very similar to that of the other countries.

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For example, with the largest number of China's < a href= "//www.sjfzxm.com/news/" > outdoor brand < /a >, the characteristics of P are different from outdoor outdoor high difficulty and high risk, and prefer outdoor activities with healthy leisure and entertainment. This lifestyle change is the key to opening the outdoor goods market in Asia.

As mentioned in previous reports, the high-end outdoor products in China's outdoor brands are all monopolized by foreign first-line brands, and some of the high-end outdoor products are mainly formed in two or three foreign brands.

With the extension of horizontal expansion, market segments and brand communities will gradually become clear.

Although the low-end products will quickly seize the market share, it will inevitably be penetrated by high-end brands in the vertical growth period.

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< p > statistics show that the market of "a href=" //www.sjfzxm.com, "Asia Outdoor products" /a, is accelerating with the focus of Korea, Japan and China.

In 2012, the market scale of the three countries was respectively, that of Korea was about 16 billion 600 million yuan, Japan was about 10 billion yuan, and China was about 14 billion 520 million yuan.

Although the annual sales volume of China, Japan and South Korea is not as high as that of the European market of about 78 billion 500 million yuan, the annual growth rate of the three countries has increased steadily, which has increased considerably compared with the previous year.

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In Columbia, for example, sales increased by 20% in 2010, and sales in Asia Pacific and South America in the main sales markets amounted to US $965 million, with a growth rate of 32%. P

After 10 years of growth, the Asian market has surpassed sales in Europe, the Middle East and Africa for the first time. In 2010, its sales volume reached US $700 million, an increase of 53%. Now Asia has become the most important sales market of the company.

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"P > for other foreign a href=" //www.sjfzxm.com "> brand < /a >, Asia is also the top priority of its market.

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