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Tai Zi Long Brand Into Advertising Banner Wang "Good Voice In China" Rebuilt 30 Seconds Myth

2013/9/18 22:01:00 72

"Good Voice In China"Prince Tai Long Advertising Champion

> the good voice in China on Friday is a great event starting in summer. The audience ratings of the program are the best. It is the best proof for the love of the whole country. There is no doubt that China's hottest music program will become the darling of many advertising businesses. 
On the afternoon of September 12th, P, the advertisement of "good voice in China" will be held in Hangzhou. It is gratifying for the producers to create two Chinese TV advertisements at the tender meeting, that is, the most expensive 30 seconds in China and the most expensive 15 seconds in China. 29 advertisers attended the tender meeting, competing for the 10 quarter 15 seconds of the second season of "good voice" in China in the second quarter of October 7th. The field competition is fierce. The advertising price of 15 seconds with a starting price of 1 million has created the highest spanaction price of 3 million 800 thousand, which is three times the highest advertisement price of last year 1 million 160 thousand. What's more, what is more exciting is the emergence of the 6 million 300 thousand and 30 second ad, which has refreshed the history of Chinese advertising unit price! 10 advertisements have sold 32 million 420 thousand!! /p.
 according to Wang Jun, deputy director of Zhejiang satellite TV channel, there are two entries in the advertisement of the finals, announcing 6 advertisements before the third quarter, announcing 4 Advertisements before the championship, 6 a href= "//www.sjfzxm.com/news/index_c.asp" > Prince dragon /a, clothing, QQ browser, touch technology and so on. The original ten ad bits, each 15 seconds, were disturbed by Tai Zi Long Dress, forming two consecutive 15 seconds of a 30 second advertising position. According to the staff at the scene, starting from 1 million, over ten rounds, the bidding price was basically carried out by step jumping, and the price increase was very enthusiastic, and the rounds were over 3 million. Tazi long brand leader took the opportunity to take two consecutive positions in a row, and finally became the tender "a href=" //www.sjfzxm.com/news/index_c.asp "advertising sign" /a by "6 million 300 thousand". 
In the era of new media, why advertisers are willing to invest in dozens of times higher advertising prices to compete for the "good voice" advertisement in China? Why do they spend too much money on buying 30 seconds? Do they not fear burning money? They are not afraid to splash out. Everyone can not help but look at it in P. Cao Zhigao, chief operating officer of starry media, a program producer, uses four words of "value for money" to go back and forth. First of all, the "good voice rating at this stage has stabilized over 5", far ahead of the high ratings of similar programs, and correspondingly generated much higher advertising value than similar programs in the same period. Secondly, the program has great influence, positive energy and large dissemination. For advertisers, it is not a simple advertisement bidding, but an entertainment event that can not be absent. It is also reasonable for 6 million 300 thousand and 30 seconds of advertising signs to appear. 
 for this reason, the chief executive of the Dragon Prince said that the reason why he should strive to win 30 seconds of advertising is not blindly "join in the bustle", which is consistent with the brand values of "the good voice of China". "Good voice in China" is a large-scale inspirational professional music stage for the Chinese with dreams. It is open to all those who struggle for the music dream. While Tazi long striving to pursue the brand aim of "creating a confident image for the striving people", creating a graceful a href= "//www.sjfzxm.com/news/index_c.asp" > dress /a for leading the successful heart and elegant temperament, leading the elegant life and realizing the dream of life together. Although they are different fields, they are highly sympathetic in spiritual connotation. In addition, the brand of "the good voice of China" has also represented the dream of the brand going to the world. It is looking forward to making the magnificent festival with the best music program in China. 
 finally, the special point of this advertising bidding is not only the first time the price of the 10 advertisements has been announced, but also the list of successful customers has been announced. Cao Zhigao introduced such a spanparent and thorough announcement of the results, which is rare in the industry. The reason for this is to show that this tender will be a clean and purely commercial operation, which is different from the possible black box operation in the industry.