China Shoes And Clothing Listed Companies Summit Forum To Resolve The Problem Of High Inventory

< p > how to solve the high inventory of < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing industry. On the 10 day, at the summit forum of Chinese shoes and clothing listed companies held by the Xiamen Convention and Exhibition Center, XTEP, nine herd Wang, AOKANG, Metersbonwe and other a href= "http:// www.sjfzxm.com/news/index_c.asp" > shoes and clothing enterprises "less than" and Tmall, pick out the net, and so on, business leaders of the business enterprises gathered together to discuss this topic.

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< p > < strong > shoes and clothing meet the electricity supplier < /strong > < /p >.

< p > for shoes and clothing industry, high inventory is a big exam.

According to the forum, sales of shoes and clothing in the whole country were less than 300 billion yuan last year. By the end of 2012, the total stock of shoes and clothing enterprises in the whole country exceeded 700 billion yuan.

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< p > Yang Qin, data analyst of the world network operator, said that from 2008 to 2009, the domestic shoe and clothing enterprises misjudged the economic situation after the Beijing Olympic Games and launched a large number of new production lines, resulting in the output of shoes and clothing industry increased after 2010.

In recent years, the whole stock of footwear and clothing enterprises has almost exceeded 30% of output.

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Less than P, the surging e-commerce has stirred up a pool of stagnant water.

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Yang Bin, founder and President of P, said that when a href= "//www.sjfzxm.com/news/" > shoes and clothing enterprises < /a > deep in the high storage dilemma, they were surprised to find that sales of shoes and clothing on the Internet are growing rapidly.

This has led many shoe and clothing enterprises to reflect on the original commercial sales mode, and a large number of shoes and clothing enterprises began to focus on the field of electricity supplier.

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< p > in the forum, AOKANG, nine Mu Wang, Li Lang, Metersbonwe and many other leading enterprises of shoes and clothing leading enterprises said that since last year, they have set up an electricity supplier department, or built their own e-commerce sales platform, or to speed up the docking with the leading enterprises of electricity suppliers.

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< p > some enterprises have already tasted the sweetness of the electricity supplier.

Lin Congying, chairman of the nine Mu Wang company, said that last year's "double eleven" online promotion day, they sold more than 15 million yuan a day.

In order to speed up the pformation of e-commerce, nine Mu Wang set up an electricity supplier department last year.

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< p > < strong > expect to sail to sea < /strong > < /p >.

< p > expanding online marketing through e-commerce has indeed opened a new door to many shoe and clothing enterprises that are deeply trapped in high inventories.

However, many people in the industry also said that relying solely on electricity providers simply can not resolve the huge inventory.

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Yu Shaowei, the head of Tmall mall division, believes that the high inventory of < a href= "//www.sjfzxm.com/news/" > shoes and clothing industry < /a > is the problem brought by overcapacity in the industry, and the electricity supplier only changes the sales mode. "Although the electricity supplier will stimulate some new purchasing power and new demand, the overall consumption increment is rather limited, and the consumer online buys more and the line is less."

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Chen Wenkui, the head of AOKANG company, agrees with P.

In his view, the problem of shoes and clothing industry is the problem of oversupply.

If we want to fundamentally solve this problem, we must find a new market.

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< p > Chen Wenkui believes that there are only two ways to solve the problem of high inventory in China's shoes and clothing industry. The first is to maintain high inventory and to eliminate a large number of enterprises through market regulation. "The leftover is king"; the second way is to find a new market blue ocean, that is, to find new consumption demand in the international market.

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Min Jie, head of Metersbonwe Sales Department, said that if China's shoes and clothing enterprises really want to go to sea, they must speed up the reversal of the current sales mode based on OEM, speed up exporting their own brands, and find a new blue ocean in the international market in order to fundamentally get out of the predicament of overcapacity. P

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< p > Lin Congying introduced that in recent years, there have been a number of "a href=" //www.sjfzxm.com "shoes and clothing enterprises < /a > in our province, which have raised the banner of independent national brands, such as Anta's acquisition of international brand FILA, the development of overseas markets by boat, the expansion of PEAK to the United States, and the expansion of the US market.

But from the nationwide shoe and clothing industry, this kind of sea going effort is not big enough.

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