What Is The Effectiveness Of Fast Fashion Brands In The Field Of Sports And Fashion?

< p > < strong > cooperation net sale gown 4288 yuan < /strong > /p >

< p > reporters visited many UNIQLO stores in the city, and the salesperson said that the same robe worn by Djokovic on Wimbledon has been sold out.

Nor did Taobao search for relevant records, and a Djokovic T-shirt sold on Wimbledon last year has already sold 4288 yuan.

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P, the world's top tennis player Djokovic and Bertic, wearing UNIQLO and H&M, are also inevitable for the consumption boom.

H&M public relations manager Fu Xiarong said that in August this year, he will launch a series of men's tennis suits designed by the international tennis champion Thomas Bertic (Tomas Berdych). Next year, H&M will also increase investment in fashion sportswear series.

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< p > in January of this year, H&M signed a contract with Thomas Bertic, the world's top superstar, Novak Djokovic, who signed a five year contract with UNIQLO last year after ending the contract with Italian company Sergio Takiy international.

Fast fashion brands are frequently involved in sports when they encounter a downturn in the sports industry.

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< p > < strong > category crossover fear loss original customer < /strong > /p >

The competitive advantage of < p > fast fashion depends largely on the price, while sports a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > requires high functionality.

According to the insiders, fast fashion moves into sports category, in addition to allowing consumers to confuse brand awareness and impact consumers' positioning, there may be a loss of consumers.

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< p > the influence of fuzzy market positioning on clothing brand is self-evident.

Before fast fashion enters sports category, Puma and other sports brands have tried to integrate fashion elements.

But in recent years, from the cold customers' flow in the Puma stores, the Puma has obviously failed to take the lead in the continuous trend.

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< p > > Beijing a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Secretary General Liu Yatong said that fashion apparel needs to do a lot of work in advance of sports category.

Although fast fashion technology can achieve the same effect as fast drying, it still can not meet the technological level that sports brands can achieve.

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< p > compared with fashion casual wear, sportswear has higher requirements from style to fabric.

Kang Lanxin, director of the school of dress and collocation, said that in the field of sports, the functional needs of sportswear must be satisfied and the fabric styles should be thoroughly understood.

For example, clothing structure, which needs good elasticity, and which places need special protection for muscles.

Fabrics should also meet different requirements under different sports conditions such as heat preservation, breathability and quick drying.

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< p > < strong > potential business opportunities targeting non professional sports < /strong > /p >

< p > under the impact of fast fashion, the negative news of sports brand can be seen one after another.

News of tight stores, serious inventory and declining performance are also hitting the sports brand.

According to statistics, last year, the total number of sports brands such as Lining and XTEP was over 3000.

The Sanlitun Taigu Nike store, which was reopened, has also been reduced from the previous two storeys to two floors.

There is news that Nike's first flagship store in China, located in the APM store in Wangfujing, Beijing, will not renew its contract after the lease expires. It will replace the fast fashion brand H&M.

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In the downturn, the blue ocean between sports and fashion has become the target of P's pursuit.

The concept of consumers' movement is not mature, resulting in the market demand for professional sports products is not large.

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< p > people who wear sportswear can be divided into several types.

One is professional athletes on the athletic field. They need to wear strong functional sportswear. One is those who love sports, and they need to wear sportswear during sports.

Xu Bin, chief management expert of Beijing frontier consulting company, said, "Chinese people wear sportswear and do not exercise much, mostly as a casual dress.

Compared with sportswear, fast fashion a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > price is cheaper, which is why consumers are willing to buy.

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< p > fast fashion does not emphasize the sense of quality and demands less on occasions, but casual fashion suits suit more occasions.

Liu Yatong said, "sportsmen professional athletes wear functional clothing is inevitable."

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