Careful Design Of Underwear Brands Will Bring High Returns.

< p > Valentine's Day is one of the holidays with high consumption index. Savvy businessmen will never let go.

Recently, the major underwear enterprises have launched the Valentine's Day series, starting the "Valentine's day business war".

Valentine's Day merchandise has always been the main force of young people, and underwear is no exception. These companies claim they are optimistic about the new generation's spending power.

The responsible person of Wacoal Company in Taiwan said that they used to spend more than 20 years old as the main consumer group, expanding to 18 years this year, because young people are more mature and consuming power.

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< p > another Taiwan underwear enterprise, Audrey also said that this Valentine's Day underwear lock age is 16 to 24 years old.

In terms of style design, each brand has its own appeal, but its purpose is to create interest.

Oku Diali said that women's underwear used sweet candy prints this year to create a love atmosphere, 3/4 Cup underwear and 1/2 cute cloak, with sweet as the keynote; men have two pairs of same series, the same color of low waist Triangle pants and flat pants.

Wacoal has launched the MoiCree brand specially, emphasizing its enthusiasm in design, and deliberately adding various accessories to the bra, so as to enhance the effect of raising the height and let the underwear have a coat effect. It can catch up with the fashionable mix of popular consumption and mix with the coat.

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< p > careful design will bring high returns. Wacoal predicts that the annual turnover will reach 100 million yuan in New Taiwan dollars. This year, Western Valentine's Day is expected to extend to Japan's Valentine's day.

Audrey also said that the performance during Valentine's Day is expected to be close to 10% of the annual turnover.

Mainland brands are also reluctant to be lonely when Taiwan's underwear brands are coming out.

Reporters in the shopping mall survey found that the European style has always been in love with Li Fang, in this Valentine's Day promotion, whether from the theme of creativity, gift design or terminal sales, are full of humanistic feelings and innovative ideas.

All its activities have always been centered around the theme of "romance and the present world", so that consumers can truly feel the romantic feelings of the brand in this exotic holiday.

In addition, before the Valentine's day, an Li Fang also launched a "romantic romance" and a series of activities aimed at the lovers' consumption groups in the shopping malls and stores of seven cities in Beijing, Shanghai, Guangzhou, Dalian, Shenzhen, Wuhan and Hangzhou. The activities included gifts of exquisite notebooks and lucky draw.

In addition to worrying about product design and promotional activities, many businesses on the sales channel have also made innovations.

Smoke in the shopping mall and the flames of war on e-commerce websites are also burning.

With the advent of Valentine's day, China's major e-commerce websites targeting young and fashionable groups have already opened the curtain on business war.

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< p > in Taobao, with three words of Valentine's day, more than 70 thousand items were marked as Valentine's Day gifts.

Among them, there are ten yuan ornaments and diamond jewelry of ten thousand yuan.

EBay eBay also introduced the "special Valentine's Day Plan", claiming that it has combined with sellers in France and the United States to collect unique Valentine's gifts for users worldwide.

The counter of the online shopping mall is also divided into three categories: first love, love and singleton. It is claimed that each category of people can choose the corresponding products and pay according to the heat of love.

Dangdang said that all commodities would be controlled at a minimum price level during Valentine's day.

From the sales situation of the main shopping websites, Valentine's Day gifts are no longer limited to flowers and chocolates, such as silver, crystal, cosmetics, couple dolls, wallet, lighters, lovers scarves and so on, are all the hot selling products at present.

What is more interesting is that surveys show that underwear shopping has become the first choice for young men's Valentine's Day gifts.

Because of various practical reasons, men are often inconvenient to buy underwear in shopping malls, so the Internet has become their best counter.

It is reported that only the number of female channels in Taobao has increased by more than 80% in recent days.

According to experts, the demand for online shopping will increase by at least 1 times during Valentine's day.

But they also remind consumers that they should be vigilant against possible cyber fraud. It is best to choose a well-known website or a local website for shopping.

In addition, we should try our best to adopt the mode of cash on delivery, and complain promptly when the rights and interests are infringed.

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