Follow Up Cooperation Mode, Enterprises Need To Discuss With Caution.

< p > recently, Chen Chengtai, Jin Nanrun and his entourage members from Korea a target= "_blank" href= "//www.sjfzxm.com/" > designer /a /a union visited 10 famous a target= "_blank" href= "target=" > shoes > clothing enterprises.

Through this visit, Chen Chengtai said that the trip to China's Jinjiang, Jinjiang shoes and clothing industry scale and technical equipment are far beyond their imagination.

In the future, they hope to fully cooperate with Jinjiang enterprises and have further cooperation.

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< p > another designer Jin Nanrun said that China's outdoor products market has a bright future, but China has a vast territory and different north and South customs, and the products it needs are also different.

Through this interaction with enterprises, they can better understand the preferences of Chinese consumers.

At the same time, they can better understand the needs of Chinese enterprises and let their design ideas keep pace with the pace of Chinese enterprises as soon as possible.

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< p > docking Korean design resources < /p >

< p > or become an outdoor industry breakthrough point < /p >

< p > "in Korea, the outdoor consumer market is very mature, usually 40%~50% Korean travel outdoors equipment.

Therefore, Korean outdoor products have developed earlier in Asia, and the level of product design has always been in the forefront of Asia and the world.

Through market research in recent years, we find that domestic consumers are very positive about Korean shoes and clothing design, and think their design is more in line with the Asian fashion trend.

Xu Tengda, general manager of Fuxin Tianlun Tian (Fujian) outdoor sporting goods Co., Ltd.

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< p > Xu Tengda said that the design of outdoor products in the country mostly invites designers from Europe and America, but the shoes and clothes designed by European and American designers do not necessarily meet the needs of Asians, especially in outdoor products.

Outdoor products should be closer to the colors of nature, while Europe and America emphasize a retro style. The color of Korean outdoor products is brighter and more in line with Chinese aesthetic standards.

Since 2009, Tian Lun has arranged two designers' teams to visit Korea every year.

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When p visited Jinjiang Mingwei shoes and Clothing Co., Ltd., Jin Nanrun showed a latest functional design "DETATO", which makes shoes more convenient.

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Zhang Congming, chairman of the board of directors of Jinjiang Mingwei shoes and Garments Co., Ltd., has shown great interest in the functional design of Korean footwear, P.

He said that the domestic market is not mature enough, the consumer group is not mature enough, the product design is more and more homosexual, the enterprises need to seek more functional design, in order to have a higher level of innovation in the existing level, to seek greater step space in the difference, and bring a new concept of outdoor sports into China.

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"P" in the next day's exchange meeting, Tianlun, Mingwei, loutun and other Jinjiang outdoor supplies Co., Ltd., the relevant responsible persons expressed willingness to further docking with Korean designers.

According to Jin Nanrun, there is already a very big cooperation intention of a shoe and clothing enterprise, and the two sides will further discuss specific cooperation matters.

In the future, he will introduce to other colleagues and promote the exchange and cooperation between other Korean designers and Jinjiang shoes and garment enterprises.

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< p > follow up cooperation mode < /p >

< p > enterprises need to be careful to negotiate < /p >.

< p > during the visit, Jin Nanrun said that there is no cooperation case in shoe design between Mainland China and South Korea.

He hoped that domestic enterprises could follow the model of cooperation between Korea and Japan, hand over the design of some mainstream products in each quarter, or directly provide shoe materials and shoe design from South Korea, and then be responsible for production by domestic manufacturers.

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< p > "we hope that more high-quality Korean designers can enhance interaction and experience exchange with domestic designers, and lead the two sides to further cooperation by setting up offices."

Zhang Congming said that the development of domestic outdoor products enterprises started late, but still insisted on leading product design, and sought more experience communication. We hope that South Korea will set up an office in Jinjiang. The two sides can cooperate and win together to jointly develop the market and produce more value-added products.

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Xu P, who had just returned from the Korean expedition recently, said that in addition to the related visits and visits to Tengda, Tian Lun Tian is still actively looking for agents in South Korea, hoping that Tianlun Tian's products can penetrate into the Korean market.

At the same time, local outdoor brands also hope to enter the Chinese market with the existing sales network of Tianlun Tian and other domestic outdoor brands, and quickly establish a sales network for Korean outdoor brands through domestic enterprises.

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< p > "we have more mountains than they do, and of course more people need to climb mountains."

Xu Tengda said that the domestic outdoor products market has a bright future.

In the future, domestic outdoor products enterprises will have closer cooperation with Korean brands and footwear designers.

At the same time, the outdoor products industry in China also hopes to strengthen the cooperation with South Korea through similar visits and visits to South Korea, or even to the international market, instead of being confined to the domestic market.

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