Marketing Concept Needs To Be Updated Urgently.

< p > talking about new media, in fact, many traditional industries want to make use of it, because the new media is too hot, and it is really a pity that we do not make use of it.

Just because many traditional industries fail to keep pace with the development of new media, they often feel they don't know where to start.

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< p > < strong > main categories and values of new media < /strong > /p >

< p > the definition of new media is: the media that is constantly updated with new technologies over time is mainly related to Internet related applications, mobile Internet related applications, outdoor digital media (such as elevator media, outdoor large screens, roadside media, waiting kiosks, mass media, etc.), digital TV, vehicle mobile media (mainly refers to public pport media, subway media, aviation media and taxi media, etc.) and other new and emerging media (such as wall projection media, tunnel media, laser media and fireworks media).

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< p > in the Internet, the more traditional applications include portals, search engines, instant messaging, BBS/ forums, online games, web animation and navigation websites.

There are many new Internet applications, such as Internet video, SNS (such as Renren, Kaixin, etc.), LBS applications (such as street, etc.), classified information websites (such as 58 cities, etc.), micro-blog, photo sharing websites / Social Commerce (such as beauty, mogujie.com, etc.), electronic magazines, Internet literature, wiki / Encyclopedia (such as Baidu encyclopedia, etc.), Q & A applications (such as Baidu know, etc.), network TV, network broadcasting and digital music, etc. < /p >

P mobile Internet has created many new applications, such as APP, which is often downloaded on smartphones and tablets.

Some applications can only be accessed mostly by intelligent terminals, such as micro-blog, WeChat, mobile phone / tablet games, photo sharing, short video sharing and voice pictures (such as Papa, etc.).

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< p > many new applications are developing at an amazing speed, and their marketing value is naturally highlighted.

Taking Sina micro-blog as an example, the number of users announced in the first half of this year has exceeded 500 million, and has become one of the most important social media in China.

Another example is Tencent, WeChat, which is able to get through with mobile phone contacts, and estimates that the current number of users is more than 400 million.

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< p > obviously, many users are occupied by Internet and mobile Internet nowadays. It is urgent for traditional industries to cut into new media marketing.

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< p > < strong > marketing concept is very needed to update < /strong > /p >

< p > new media marketing is about STORE - S (Sharing, sharing), T (Trust, trust), O (Optional, optional), R (Response, response), E (convergence), and the traditional marketing funnel of marketing has also evolved, that is, after buying, users will release consumer experience on micro-blog, WeChat and other platforms, which will re enlarge the bottom of sales funnel - because each user's consumption experience will sell a large number of people.

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< p > new media marketing is not completely divorced from traditional marketing.

4P, 4C, 4R and 4V in traditional marketing will still play a role, for example, Relationship (relationship) and Relevance (relevance) in 4R are all more vividly reflected in new media.

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"P" needs to be reminded that new media marketing has emerged in a number of new ideas, such as the long tail concept, virus marketing, word of mouth marketing, social media marketing and wet marketing.

Some ideas have been touched upon in new marketing textbooks, and they are integrated with integrated marketing communication, integrated marketing and omnidirectional marketing.

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< p > < strong > < a > target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > a target= "_blank", "_blank".

< p > clothing and apparel industry needs to understand the main characteristics of various new media channels, analyze the characteristics of the products or services of their industries or enterprises, then find the fit point, and then think about the most suitable channel combination.

At present, the most widely used new media channels are micro-blog, WeChat and network video. At the same time, they can cooperate with free encyclopedia and application.

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< p > in the clothing and apparel industry, many companies have opened public accounts in WeChat.

For example, seven wolves, all customers, UNIQLO, Yin man and Han Du house, etc., are using WeChat public account to push relevant information, provide users with self-help inquiry, and provide users with one to one customer service.

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The application of micro-blog in clothing and apparel industry is becoming more and more popular in P.

On the one hand, some executives of clothing and apparel enterprises took the lead in using micro-blog, such as Zhou Shaoxiong, chairman of the seven wolves, chairman of the board of customers, Chen Yin, founder of CEO and Fang Jianhua and Zhao Yingguang, Zhao Yingguang, all of whom are more active in micro-blog. On the other hand, the officials of these high management companies are naturally reluctant to let go. Besides, there are also seven card, Chanel, HM China, ITHK, Adidas, Nike, ZARA and YOUNGOR, and so on.

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< p > top officials and officials of clothing and apparel enterprises can not only use micro-blog to promote their brand's influence, but also introduce new products and activities, provide customer services, conduct market research, monitor demand and find crises.

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< p > in short, the new media is just around the corner, and its huge potential is also there, only waiting for the enterprises with vision to explore them earlier.

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