Mango: Speed Up The World'S Largest Apparel Retailer

< p > Spain < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > retailers MangoMNG Holding SLU Consolidated SLU released the 10 year plan, launching the goal of catching up with the company.

Enric Casi, managing director of Mango, said in an interview with Reuters that the group plans to catch up with the world's largest apparel retailer by adding four stores a week.

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< p > Mango opened 197 new stores last year, 180 overseas and 17 only in Spain. As of the end of 2012, there were 2600 stores in 107 countries, with a net increase of 300 stores in 2013.

In 2012, the group's net profit in 2012 increased by 79% to 113 million 400 thousand dollars after tax, and its revenue grew 20% to 1 billion 691 million euros, of which 84% came from the international market.

The Group expects revenue to reach Euro 1 billion 932 million in 2013. Meanwhile, Mango has cut profits for two consecutive years through cost control and price reduction.

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< p > Mango brand founder, chairman of the company's board of directors, the 100% controlling shareholder of Isak Andic brothers is the richest family of Forbes in the world's richest list. In 2011, Isak Andic came back to the brand, and at the same time, Mango made many expansion plans for men's wear and children's wear, and so on. Isak

In addition to the style of leisure, Mango MNG Holding SLU Consolidated Group also reduced the price of almost all brand clothing by 20%, making it closer to the Zara price.

Enric Casi, managing director of Mango, said that the price reduction strategy can avoid frequent discounts and promotions.

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< p > Mango online sales revenue recorded 70 million yuan in 2012, almost two times the 36 million 200 thousand euros in 2011 (an increase of 97% over the same period).

Mango.com services to most European markets, the United States, Canada, Japan, South Korea, Turkey, China, Russia, Hongkong and Macao, India, Philippines, Malaysia and other 46 countries and regions, this year expanded to other countries in the Middle East and Asian markets.

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In 2013, P invested 265 million euros in new stores, refurbished stores and logistics and information systems. Last year, Mango invested 165 million euros.

In order to further expand, Mango also plans to build a hypermarket store in Europe. This store will set up all brands and series including HE by Mango, Mango Touch, Mango Kids, Mango Sport, Mango Mango and so on, and the average area of "hypermarket" will reach 800 square meters to 3000 square meters.

In addition, brands will also enter Angola, Equatorial Guinea, Mongolia and Zimbabwe this year.

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According to Mango, the group has about 12000 employees and 2600 stores in 107 countries in the world, according to P.

Mango plans to achieve 4 billion 970 million sales in 2017.

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< p > previously, Mango had planned to expand its product line. It will launch the Mango Kid children's wear line on e-commerce platform in July and push it to the physical store in August.

The series is mainly targeted at children aged 3 to 12. It is reported that Mango will choose some paternity outfits from some popular women's wear styles. At the same time, Mango will continue to expand product categories. Later, accessories, underwear and a target= "_blank" href= http:// www.sjfzxm.com/ "shoes" /a products will be released later.

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< p > Mango originally planned to launch the two new product lines of the "20 target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "and the target consumer groups aged 14 to 20 years old in 2014.

Meanwhile, it is expected that sales will reach 1 billion 980 million euros in 2013.

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