Liaoning Apparel Association: Popular Outdoor Products Are More Popular.

2013/6/25 19:22:00 22

according to the investigation of the < a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > Association of Liaoning Province, the Secretary General of the association, Liu Yong Mei, recently said: "at present, the purpose of purchasing outdoor products is mostly leisure, such as tourism and vacation, and outdoor group members, such as those with high professional requirements, have high loyalty but are not buying the main force. Therefore, popular outdoor products are more popular. 
 according to the survey, 30% of consumers buy outdoor sportswear in large shopping malls. Ordinary shopping malls and clothing stores are mainly middle and low-grade outdoor sportswear, mainly attracting the workers of the working class. Most stores use counter sales or self selected sales. 
 many shoppers who used to run casual clothes felt the energy of outdoor sports development and introduced them into their stores. In recent years, the sales of outdoor products in large shopping malls increased year by year. Take Qian Sheng Department Store in Jinzhou as an example. Since 2010, sales of outdoor goods in the department store have increased by 50% per year, and the monthly profit is between 100 thousand and 500 thousand. 
Less than 40% of P consumers are accustomed to buying in exclusive stores. Among them, shopping malls, chain stores, because of low operating cost and price advantage, is the most rapidly developing format in recent years. The outdoor sports apparel of this kind of format is open shelf sales, low price, and the outdoor sportswear is mainly middle and low grade, so it is a good supplement for large shopping malls. 
 retail stores of all kinds of outdoor sportswear occupy a smaller share. However, because of its low intermediate links and low price, it has a fast response to market changes and a very promising development prospect.