Looking For The Gap, Borrowing The External Force, The Shoe Industry Of Chengdu Is Approaching To The High End.

The high-end industrial route has made the development of Chengdu shoe industry more powerful.

On the 4 day, under the leadership of chairman Giuseppe Benado, a member of the Federation of Italy's senior footwear center, known as the "international footwear world wind vane", was sent to Chengdu to implement the project of building women's shoes production base and R & D center.

The visit of the first International Footwear Association, which is the first cooperation with Chengdu after the earthquake, will enable Chengdu women's shoes to catch the world trend through train.

The shoe industry in Chengdu has been looking for a gap in the world. Some people once called the big shoe producing country of China "a big exporting country, a small brand country". The reason is that the export price of "made in China" is only 1/20 of Italy, and the price of leather shoes is only 1/8-1/10 of the other side.

The industry also felt that the problems were low grade, low technology content, low added value, low R & D capability, poor marketing and weak brand building.

In the second half of last year, the development mode of "all two parks" of Chengdu footwear industry was fully launched.

Wuhou (District) built "capital", Chongzhou and Jintang as production bases, and gradually formed a complete industrial chain with trade, brand display, R & D, information services, production and personnel training.

"But it's not enough."

Luo Zhiqian, manager of the West shoe capital business department, said that the Chengdu footwear industry chain had not yet formed systematic engineering, with few materials, high-grade elements and insufficient matching of talents.

Chengdu's high-end footwear industry needs to be stronger and bigger.

The international brand shoe manufacturer has seen this progress, from the second half of last year to the 3 contact with Chengdu.

Giuseppe Bai Yasia believes that Chengdu has the technical foundation they need and the skilled workers with lower cost.

Italy shoe industry is facing opportunities and cooperation. "After the disaster, Chengdu is still beautiful, and Chengdu shoe industry is still full of opportunities."

Giuseppe Bai Ya Du sigh.

The Federation has placed an order for the Chengdu Footwear Company, AI min Er, as the start of cooperation between the two places.

In order to train more market-oriented professionals, this month, the Sichuan shoe industry will visit Italy, Kanban square, learn technology, watch schools and learn vocational education methods.

At the latest, we will complete the docking of Chuan Yi vocational school in August.

In October, the Federation will organize a large number of Italy brand shoe enterprises to participate in the Chengdu international procurement Festival.

They will also finalize the collaboration between production and R & D.

As a result, Italy's materials suppliers, testing organizations and technical services will gradually join the Chengdu footwear industry to complement the industrial chain.

"This is a perfect combination of markets."

Luo Zhiqian said.