Data Sharing Of China Outdoor Industry Report 2012

< p style= "text-align: center" > < img border= "0" align= "middle" src= "/uploadimages/201303/14/20130314042455_sj.JPG" alt= "/" < < >.

Sheng Faqiang, chairman of the Pathfinder, released several pieces of information at micro-blog, which shared the 2012 group data of < a href= "//www.sjfzxm.com/news/index_c.asp" > China's outdoor industry < /a > in P.

< /p >

< p > sharing one: according to the report released by COCA of China Textile Association outdoor products branch, the total retail sales of China's outdoor goods market in 2012 increased by 34.94%, down from the 50.91% growth rate in 2011, and the outdoor industry is still in the stage of vigorous development, and its development speed is more rational.

< /p >

Sharing two: the vigorous development of the outdoor industry has promoted the sprouting and development of a large number of brands, and the total number of outdoor brands has reached 823 in 2012, including 405 domestic brands and 418 foreign brands in 2012.

The total shipment volume of domestic brands and foreign brands is basically the same.

< /p >

Sharing three: in 2012, the total retail sales of China's outdoor products market was 14 billion 520 million yuan, an increase of 34.94% over the same period last year. The total retail sales of outdoor stores increased by 12.42% over the same period last year. The total retail sales of shopping malls increased by 25.26% over the same period last year, while the total retail sales of other channels grew by 186.52% over the same period last year, and the development charm of the electricity supplier should not be underestimated.

< /p >

< p > Share Four: 418 foreign outdoor brands entering the Chinese market mainly come from the United States, Italy, Germany, the United Kingdom, France, Korea, Spain and other countries. Among them, the European (boutique) and North American brands account for more than 80% of the total number. Korea's < A href= "//www.sjfzxm.com/" target= "_blank" > clothing "/a" category outdoor brands are the most, and Spain's equipment and accessories brands are the most.

< /p >

< p > sharing five: in terms of channel types, 2012 department stores have reached 5963 stores in, about three times the number of "href= //www.sjfzxm.com/news/index_s.asp" > professional outdoor shops < /a > 1987.

Although the network and other channels account for only about 4.2% of the total, it has developed rapidly, reaching 347, which is 4 times the same period last year.

E-commerce will inject new vitality into the development of the outdoor industry and become one of the important growth points in the future.

< /p >