Young Women Dominate Footwear Shopping, 80% Of Which Are Female Users At The Core Age Group

Today is Women's Day, and all major online and offline businesses have launched various promotional activities for women. Women's consumer groups are getting more and more attention from businesses. According to relevant data in 2012 shoes Service products have become the most popular online shopping and occupy the first place in the online shopping sales market. Among female consumers, there is a high concentration of female shoe online shoppers in the 18-35 age group.

According to preferential purchase Online shoe city According to the data of Shoes City, women account for 50% of the shopping users of Yougou. com, and 18 - to 34 year old female shopping users account for more than 80% of the total female users; Yougou, which is positioned as a website with "fashion" and "quality", has a stronger purchasing power and income level of women in its shopping group to form the main consumption force of Yougou. The proportion of female users aged 25-34 is 50% far higher than that of other age groups.

In addition, because young women dominate shoe shopping, 80% of female users at the core age of 18-35 years old are women. Women at this stage play multiple roles in the family, such as wife, daughter, mother, etc., making them not only buy goods for themselves, but also most children's shoes and clothing Men's footwear Buyer of. According to the analysis data of Yougou Online Shoes City, the sales of children's shoes and clothing and men's shoes and clothing also showed a steady increase on the eve of the March 8th Festival, accompanied by a small increase in women's shoes and clothing.

According to the survey results, among the promotional products of the women's special event, great attention was paid to the selection of "high quality" products. In this year's "March 8th" festival, promotional activities were launched that are more in line with the age and income orientation of female consumers. In the week of Women's Day from March 4 to March 10, the 3.8 fold limited time special offers covering women's shoes, women's clothing, bags and other categories - Belle, Tata, Leierstein and other famous women's shoes brands fully participated; As well as the special activities for women in the sports hall, "Love sports, love beauty - Women's Day is only for you", and the single reduction of 38 yuan under sports goods, all provide consumers with a more convenient way to select high-quality goods.