Children's Clothing Development Strategy Should Focus On Winning The Market Rather Than The Profit.

Children's clothes are regarded as people. clothing The last cake of the market, as the main channel of children's clothing, department stores, after the Spring Festival. Children's wear Sales dropped sharply before the Spring Festival, and some children's clothes even joined the discounted ranks when they just got on the shelves.

Children's discount strength "scared"

In Nanjing Xinjiekou business district, children's wear Spring Festival has been put on shelves in the major shopping malls, with a new rate of 2/3. The reporter noticed that the children's clothing floors in the market were rather deserted. After experiencing the explosive purchase before the Spring Festival, children's clothing has not attracted a certain popularity even though the new brands of children's wear brands have been discounted.

Looking back last year, Nanjing's commercial department stores said that the discount will go on to the end. From the year to the end of the year, there are promotions in the month and the discount is almost lower than the one time. In terms of children's clothing, the old new winter clothes will not get a discount of less than 50 percent off after the Spring Festival. Last year, the discount will be reduced to below 50 percent off at Christmas. Not only that, almost every brand takes part in the discount activities in the new season.

Wang manager of children's clothing department of Hunan Road shopping mall has worked in the commercial field for more than ten years. When it comes to such discounts, she uses the word "frightened" to describe it. "I've never seen such a situation since my job. There's almost no profit margin in the mall."

At present, there are basically discounts or activities for children's clothing in the Xinjiekou market. "This year, the price of children's clothing spring has basically not risen, and some have even declined. With a discount, the actual price of children's clothing is lower than that of the same period last year. Xu Zhong, director of children's clothing department of Nanjing central shopping mall, said in an interview with reporters.

Pre holiday peak season accounted for 40% of annual sales. Children's clothing enterprises need innovation.

Reporters learned that before the Spring Festival is the most popular season for children's clothing sales in a year, sales generally account for about 40% of the year. The salesperson of a brand children's clothing shop told reporters that this year's sale was affected by the poor economic environment and the impact of network sales. But before the festival, sales were obviously better than usual. The average daily turnover of brand children's clothing was basically tens of thousands of years ago, but the main reason was that the volume of volume brought by the large discount was increased.

People in the industry say that children's wear has been reduced without any discount. There are also many people who are concerned about clothes or have entered the field of children's clothing. "Children's wear is less expensive than materials, including labor, design, rent, and so on, and it is much more stringent than clothing for adults. At present, children's clothing development strategy should focus on winning the market rather than profits. " some Brand of children's wear The person in charge said. Chen Dapeng, executive vice president of the China clothing association, pointed out that the Chinese children's clothing enterprises should consider how to innovate in the process of procurement, design, production and sale on the basis of the original industry, and build new development advantages from cost scale expansion to value creation.