Sporting Goods Manufacturers Have Nuggets "Big Outdoor".

< p > domestic outdoors < a href= "//www.sjfzxm.com" > sports goods < /a > the market is in the ascendant, but foreign brands occupy the dominant position in the professional market.

Faced with this situation, recently, local outdoor sporting goods manufacturers have focused their attention on the "mass" direction of the audience, trying to get a share from the "incremental market".

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< p > "in recent years, in the face of domestic outdoor sports situation, we have been in pition, adhere to the concept of" bigger outdoor ", whether in product or service, is in this direction.

Recently, Fujian Colombo outdoor products Co., Ltd. (hereinafter referred to as "Columbia company") was responsible for accepting the first financial daily interview.

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< p > Columbus company was founded in 2003 and has been working in the domestic market for nearly 10 years.

The company's performance shows that after three years from 2010 to 2012, the company's after tax sales revenue was 138 million yuan, 227 million yuan and 310 million yuan, respectively, and maintained a relatively fast growth rate.

According to the statistics of China Textile Association outdoor products branch (COCA), its main brand "Kolumb" ranks the top three among the national brands in terms of comprehensive strength.

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< p > "however, from the industry point of view, in the past ten years, China's outdoor sporting goods market has developed rapidly, but the market share is mainly occupied by foreign brands. In recent years, domestic brands have surpassed foreign brands in the number of channels, brands and other fields, but there is still a certain gap between national brand and foreign brands in terms of comprehensive strength."

The head of the company said.

"In this case, on the one hand, we continue to improve the quality of products. On the one hand, we put forward the concept of" light outdoor "to achieve pformation.

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Wang Yilei, director of ISPO BEIJING project of Munich Exhibition (Shanghai) Co., Ltd., told P that there are two forms of outdoor sports products market in China, one is "small outdoor", the other is professional line, one is "big outdoor", and the other is outdoor sports which can be participated by people.

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< p > at present, in China's market, subject to the crowd, the professional "small outdoor" sporting goods market accounts for 15%, while 85% of the market belongs to "big outdoor" or "light outdoor", the market can tap the potential is very large.

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< p > "based on this reality, we decided to popularize" light outdoor "or" big outdoor "to more consumers, so that more consumers can enter this circle and expand the market.

The above said the company.

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< p > February 27th this year, ISPO BEIJING Asian sporting goods and fashion show will be held in Beijing. There will be more than more than 600 a href= "//www.sjfzxm.com/news/index_f.asp" brand "/a" exhibitors in more than 20 countries and regions, including many "outdoor" brand.

Munich Exhibition (Shanghai) Co., Ltd. is the sponsor of this exhibition.

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< p > Wang Yilei told the newspaper that if it is a professional outdoor sports enthusiast, the brand loyalty of outdoor sports products is generally high, and the influence of circle users is also very large. This part of the market is generally difficult for backward companies to enter.

As a result, "through the cultivation of outdoor fans, by expanding the market to expand the market share of their products" has become the choice of many backward manufacturers.

For example, the company's main approach is to give outdoor sports products more fashion sense and make it closer to ordinary consumers in terms of design, style and price, and expand market share by adding new markets.

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< p > data show that China's outdoor sports goods < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > scale has exceeded 10 billion, and is still growing rapidly.

Industry experts predict that there are more than 700 brands in the industry "scrimmage", and the industry will usher in a shuffling period in the next 3 years.

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