Shoe Industry "Three Bags" Into Display Terminal Marketing Must Be Honest

< p > January 8th afternoon, the lady who lives in the Yellow River Street reflects that she bought a pair of cotton shoes worth 220 yuan in a shop near Zhongshan Road, "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "store. Who knows that the new shoes actually show a nail head.

She asked the merchants to return the goods, but the shoe store manager said it was just a small mistake made by the shoemaker: "pull it out."

This attitude of "pulling out the line" is a reflection of the "three pack" view of < a href= "http://xm.sjfzxm.com/ > > shoe shop < /a >, but actually the problem is not so simple.

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< p > Xiaobian Xiaobo: three hundred and sixty-five lines, each industry is revolved around consumers, enterprise purposes, business goals and so on are all terminal consumers as carriers. This is the motto that highlights "customers are God".

And throughout the shoe market, shoes are open, material is skin, sole is broken, and upper is open.

This kind of exposure news one after one, asking what is the reputation of the business, shouting that "quality is the basic of enterprise survival", and how many really do it do? Oh, I see the news online every day to see the news, it is funny and ridiculous.

In 2013, Maya predicted "doomsday disaster" has become a thing of the past. Businessmen, quickly, will "honesty" come down to two words.

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< p > Xiaobian Shi Wan: the shoe store manager treats the incident of "new shoes" on the surface of the nail, but on the surface it is just a trivial matter, because our consumers are often subjected to such impolite treatment. In the view of the manager, losing a customer is not a big deal. You don't buy anyone else to buy it, but you don't know it's a self serving attitude.

The quality of the original product is problematic. What the store manager should do is apologize to the customer and replace the qualified product instead of a perfunctory attitude.

Nowadays, more and more attention is paid to the consumption trend of brand and service.

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< p > simply speaking, the footwear product "< a href=" http://pop.sjfzxm.com/popimg/xm/index.aspx > quality three package < /a > is protected by law. The "Three Guarantees" package is not in place. Consumers' rights and interests have not been protected. It seems to consumers that this is bad service attitude and poor product quality and "no longer look back" after-sales attitude.

As the root of the "three package", the shoe store manager starts off, which is a fatal problem for the shoe manufacturers, which directly affects the marketing and product reputation of the footwear brand.

It is a good time for enterprises to assemble at the end of the year. It is also a good time for distributors and agents to prepare new orders. Good brand reputation is the intangible assets precipitated by the high-quality service and first-class products of every terminal store. If the enterprise does not attach importance to product sales and services from the source, the old road of unsalable product, inventory backlog and enterprise failure is inevitable.

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< p > Xiaobian beauty: the shopkeeper's "three pack view" is very unique. What do you think of it? It's not very responsible.

Xiaobian thinks that as a shopkeeper, customers should be treated as God and serve customers. It is appropriate for Xiaobian to see the two sides of the store. When they do not pay money, they can be enthusiastic. After paying the money, they will turn their heads around.

Regardless of that, the shop owner is most irresponsible.

Xiaobian thinks that stores are not only selling goods, but also services, improving services and better sales.

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