Hongxing Erke Is "One Step Ahead" In The Field Of Casual Wear.

< p > according to the public data, in the first half of this year, Lining, Anta, 361 degree, XTEP, PEAK and the 6 domestic famous sports brands in the stock market reached 3 billion 721 million yuan, up 22 million yuan from the end of last year.

The new high inventories foreshadowed the slow growth of the industry. Experts believe that the sports brand has entered the adjustment period, and the innovation and pformation is urgent.

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< p > according to the survey, the main customer groups of sports brands in China (13 to 30 years old) generally have a vague image of the brand. They believe that domestic brands still have a big gap with the famous international brands such as Adidas and Nike in terms of style, design and celebrity effect. The phenomenon of homogenization is serious and brand identity is low.

And when the domestic sports brands are in the clear price war, Hongxing Erke continues its consistent innovative ideas, and seeks innovative breakthroughs in product design and marketing techniques.

Following the introduction of the original star product micro collar T in April and the good market reaction, the "a href=" //www.sjfzxm.com/news/index_x.asp "Hongxing Erke" /a "re launched in October, launched the down jacket and vowed to carry out" innovation to the end. "

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"P >" according to the chief designer of the brand, as a star product, the Hongxing down jacket has the three characteristics of "unique Asian Version, perfect fitting distance, and cross boundary material splicing".

Compared with the stereotyped version of a href= "//www.sjfzxm.com/news/index_s.asp" > clothing market < /a >, the innovation of the Asian version is that it draws on the advantages of the down jacket and jacket based on the research of the Asian body data based on the demand of most consumers for warm and fashionable wear in winter, and this is also the greatest value of the down jacket.

The perfect width of one finger makes the down jacket more warm and warm on the surface, plus the combination of light and dark windbreaker, imitation leather, wool fabric, polyester jacquard and so on. This product shows the visual effect of stereoscopic cultivation.

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In the marketing innovation, Hongxing Erke is also changing. For the first time, the national terminal large-scale roadshow has been launched in the industry, and attracted nearly one million netizens to participate in interaction through social media and online games, realizing the online and offline Unicom. P

Storytelling, scenes of publicity and interesting, interactive promotional content is obviously easier for consumers to accept brand information, which is different from Lining, Anta, 361 degrees and other brands keen on traditional TV advertising + tournament sponsorship mode.

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< p > in the case of the industry facing the high inventory crisis, Hongxing Erke uses static braking to "go first" in < a href= "//www.sjfzxm.com/news/index_f.asp" > casual dress < /a >. Its product innovation and marketing techniques innovation is very bright. This also brings new hope for the Chinese apparel industry in the "cold winter".

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