Ningbo'S Clothing From Big City To Strong Market

Beautiful city card

It is a famous port city in China, and also the hometown of Hong Bang tailors.

As the birthplace of China's modern clothing industry, the textile and garment industry has always been an important industry and characteristic industry. 26 famous Chinese trademarks and 20 famous Chinese brands have emerged, such as YOUNGOR, Shanshan, Taiping, Luo Meng, Tonlion, Lopez, and Luo Luo Cheng, etc. in Ningbo.

Clothing is a beautiful city card in Ningbo.

Ningbo's industrial comprehensive strength ranks first among all the similar cities in the country, and owns the largest suit and shirt brand enterprise in the country.

According to the introduction of Ningbo economic and Information Committee, there are more than 3000 garment enterprises in Ningbo, with an annual output of nearly 1 billion 500 million sets, accounting for more than 13% of the total clothing output of the country. It is China's largest garment production base, China's clothing brand base and export clothing brand base.

In 2011, 933 textile and garment manufacturing enterprises above Designated Size reached 123 billion 823 million yuan in industrial output value, up 19.62% over the same period last year; sales value was 118 billion 438 million yuan, an increase of 19.42% over the same period last year; the value of export delivery was 43 billion 274 million yuan, an increase of 0.92% over the same period last year; the profits and taxes were 10 billion 379 million yuan, up 9.43% over the same period last year; the profit was 7 billion 465 million yuan, an increase of 3.26% over the same period last year.

It is understood that in the "2010-2011 China Textile and garment enterprises competitiveness top 500" list, Ningbo Shenzhou, YOUNGOR, Vico, Shanshan, Bo Yang, Zhongxin wool spinning, bu Jie, Kang Er, Yongnan, Ai Mei, lion Dun, three state line industry and many other enterprises are ranked on it.

After more than 30 years of rapid development, Ningbo's textile and garment industry has formed a complete industrial chain, with a reasonable product mix and obvious industrial cluster advantages.

Among them, the three categories of clothing, knitting and home textiles are the most concentrated, the largest, the most influential and the most influential in the whole country. They play an important role in the development of Ningbo's economy and the promotion of employment.

Accelerating industrial pformation and upgrading

In recent years, Ningbo garment industry has persisted in market allocation of resources, constantly innovating in terms of system, and carried out a series of reforms in the aspects of management mode, distribution, employment and property rights, thus providing the growth momentum for the first advantage of garment industry restructuring.

In the men's wear brand, YOUNGOR implemented a multi brand strategy, focusing on the launch of its six Daquan series brand. Last year, it was named "one of the ten major professional wear brands in China". It also introduced the "roc jeans" casual wear that cater for young consumers aged 25 to 35 years old.

Shenzhou International Group invested $186 million to create a fast fashion brand Maxwin (Ma Wei) for men, women and children.

In the women's clothing brand, Taiping bird, fig, Demana, Steve&Vivian and so on advance steadily.

In 2011, Ningbo children's clothing was developing rapidly, with more than 200 million yuan of capital flowing into it, including Ledano, Taiping bird and GXG all involved in children's wear. Old brands such as one stop, Shan Shan Kids, new brand such as AI Bei Bei, Xiao Hu Patti, Barbie Lele and so on, children's clothing has initially formed a brand lineup development.

By the end of 2011, men's clothing, women's wear and children's clothing in Ningbo had formed a pattern of going hand in hand and balanced development. Clothing has become one of the pillar industries of Ningbo's economy.

For Ningbo, textile and garment exports played an important role.

But in recent years, due to the external environment such as shrinking external demand, a batch of garment enterprises in Ningbo began to pform from export to domestic market, in order to find a new way of development.

Ningbo's Fig group has been making "OEM" production of famous brands such as Adidas and Reebok as an important source of revenue.

After market research, the Group invested in developing its own brand building project, that is, "fig" senior women's wear.

At present, the brand of fig has enjoyed a certain reputation and popularity in the domestic market.

According to Zhou Xueming, deputy director of Ningbo economic and Information Committee and Secretary General of the Organizing Committee of Ningbo Clothing Fair, in 2011, the high efficiency of Ningbo garment enterprises was closely related to the accelerated pformation and upgrading of the garment enterprises.

Many leading clothing enterprises in Ningbo have persisted in implementing brand strategy and strengthening the construction of domestic marketing outlets. While the export growth has been steadily growing, the domestic sales growth rate has reached 25%.

At present, after 30 years of development, the garment industry in Ningbo has shifted from the original manufacturing to the brand, forming the first tier company, which is mainly composed of traditional formal production enterprises including YOUNGOR, Shanshan and Luo Meng. The second tier companies are mainly composed of Lopez, Ai Mei and Shen Zhou.

GXG, Bo Yang as the representative of fast fashion, virtual business mode of the third echelon.

Many foreign trade processing enterprises have also been pformed into the brand of domestic women's wear and children's wear. Steve&Vivian, AI FA Bei, Mu Gaodi and others have come to the fore.

Rio Tinto Market

The rapid development of Ningbo's textile and garment industry is closely related to Ningbo's efforts to open up the market with the aid of exhibitions.

The Ningbo clothing and Accessories Fair was born in 1997 and has been held for 16 sessions by October this year.

From the date of its founding, the Ningbo Clothing Fair has always adhered to the principle of "relying on industry, service industry and upgrading industries", constantly innovating and changing, and driving enterprises to move forward.

Over the years, through the joint efforts of government and industry to build and nurture carefully, Ningbo Clothing Fair has not only become the first textile and clothing professional exhibition and a national class exhibition, which has won the UFI certification of the International Exhibition Industry Association in East China, and its exhibits also develop from a single man's wear to a complete industrial chain covering men's wear, women's clothing, children's wear, business and leisure clothing, clothing, face accessories, clothing machinery, fashion trends and so on.

Nowadays, the Clothing Fair has become an important platform for Ningbo to support the development of garment industry.

Innovating to help enterprises develop the market is one of the successful magic weapons of the fair.

Last year's Ningbo Clothing Fair successfully launched the "E+ Wardrobe" clothing industry e-commerce conference.

The more than 30 national clothing business platform for the first time concentrated in Ningbo, so that people who used to walk in a low head not only gained professional knowledge of electricity supplier operation through brainstorming, but also obtained an opportunity to face to face communication with the electronic business platform, thus reducing communication costs.

Ningbo clothing has always been famous for its high quality, so it has quickly won the favor of the participating electronic business platform. The sales volume of Bo Yang, GXG, Taiping bird and other brands on Taobao and other major platforms has exploded.

Last year, the new generation of "touches" Ningbo clothing represented by Bo Yang, Taiping bird, GXG and YOUNGOR sold 1 billion 500 million yuan through online channels, with an annual growth rate of over 500%.

Last year, Ningbo won the title of "the best demonstration city of China's clothing e-commerce" in 2011.

It is understood that this year, the Ningbo clothing Expo will continue to host the electricity supplier conference. They invited B2B (enterprise to business e-commerce), B2C (enterprise to personal e-business) and C2C (personal to personal e-business) 3 business models to attend the industry representatives and docking with enterprises.

This is undoubtedly another rare business opportunity for Ningbo garment enterprises.

In addition, since 2011, the Ningbo organizing committee has been carrying out the activities of "new designers coming into Ningbo".

Zhou Xueming said that Ningbo is one of the most concentrated areas of clothing in China, and the pformation and upgrading of industries need to continuously replenish the strength of design.

The cutting-edge designer walks into Ningbo, and popularize fashion to the public, bringing the business cooperation information of talent and brand to the enterprise.

The textile and garment industry of Ningbo is bound to usher in a new round of leaping development and realize the pformation of Ningbo from a big garment market to a strong garment city.