Pine And Snow Hand In Hand Fashion Outdoor Brand -- Kaidi Creates Outdoor Fashion Brand.

A few days ago, Quanzhou song Mu snow outdoor products Co., Ltd. held hands. fashion The outdoor brand, Kay's, will take charge of the operation of the brand and integrate and upgrade the "Kate's" outdoor fashion brand. For a while, this incident aroused heated debate in the outdoor sports industry.

It is reported that in 2009, the outdoor brand "Kaidi Shi" was launched in China. With a solid quality and excellent performance price ratio, more and more friends have experienced the extraordinary charm of outdoor sports. Through several years of market operation and brand promotion, Kay's fashion outdoor brand has won the favor of consumers. So far, Kate's product line has been gradually improved from its original function. Clothes & Accessories It extends to backpacks, tents, sleeping bags and accessories to meet the needs of outdoor sports enthusiasts in all directions.

This Kay's fashion outdoor entry into the pine Mu snow outdoor company is due to the strong strength of song Mu Xue's outdoor company. Reporters learned that Quanzhou pine snow outdoor supplies Co., Ltd. is a professional outdoor products research and development, production and operation of the enterprise as a whole. The company has its own modern outdoor environment. shoes Serve production base and international design and research team, and actively cooperate with top fabric suppliers, focus on outdoor products market, and always pursue innovation spirit. Outdoor company will operate the brand in an all-round way in terms of products, terminal image design, marketing and brand communication.

Jin Haiyan, assistant general manager of Kaidi fashion outdoor, said in an interview with reporters: "Kate's outdoor fashion will continue to promote the national outdoor sports as an outdoor brand that all Chinese people can afford to play. On the product, Kate is adhering to the American outdoor fashion, comfortable and practical design concept, which perfectly integrates the functionality and fashion of the product. In addition to ensuring the safety and comfort required for outdoor activities, Katie outdoor integrates outdoor outdoor fashion elements and fashion color elements into products. Through independent research and development design, skips the traditional outdoor monotonous and dull style and colors to create a unique outdoor style of Kay's fashion, so that modern young outdoor enthusiasts can meet the psychological needs of fashion, vigor and personality. At the same time, Kay is in a more scientific, more standardized and easier to operate management mode in all aspects of product development and production processes, strictly controlling product quality, and creating high-quality outdoor products for consumers. In terms of terminal operation, Kate is not only focusing on hardware construction, but also upgrading the terminal image design, the concise and bright integrated space sense and the strong outdoor and brand atmosphere, which is very easy to get consumers' attention and love.

It is difficult for a talented person to be one. It is a matter of fact that the outstanding talents in the outdoor industry have always been scarce. However, this will also become an important advantage for Kay's appearance in outdoor brands. "Outdoor company operates Kay's brand by song Mu Xue, and integrates the best talents and product R & D personnel who have many years of experience in the outdoor industry, and makes comprehensive development strategy planning for market development, marketing planning, brand promotion and so on, and establishes a comprehensive and multi angle in-depth brand communication system to promote the development of Kate's outdoor fashion."

The outdoor products industry is in the stage of rapid expansion, with compound growth rate exceeding 40% in 2001-2011 years and ten years, and sales of outdoor products exceeded 10 billion yuan in 2011. In the next five years, China's outdoor products industry will maintain a growth rate of at least 25%. The strength of outdoor company will ensure that the escalation of the brand is bound to be in China. industry In the near future, Kay's brand will become a fashion outdoor brand.