All Customers New Products Prices War UNIQLO

Absent

All fans, targeting the offline brands.

Yesterday, fan Ke Cheng said that in response to the measures taken by competitors to reduce the price of the UNIQLO flannel shirt, the company would reduce 70 flannel shirts with a price of 99 yuan or 129 yuan to 68 yuan, and deal with the autumn clothing price war of UNIQLO.

After the first implementation of the price reduction strategy by ZARA, the Japanese fashion brand UNIQLO is also on the way to reducing the price of the market. The price of the down season clothing with a price of 499 yuan is 399 yuan, and the flannel shirt with a price of 199 yuan is set at a special price of 99 yuan.

In the view of the industry, on the one hand, because of the negative impact of the international macroeconomic background on the garment industry, on the other hand, domestic brands, especially online brands, continue to exert pressure on foreign fashion brands.

From last week, more than 100 flannel checks in UNIQLO

The time limit is 99 yuan for sale.

According to the insiders, UNIQLO can be interpreted as a threat to the traditional brand retailers, who have felt the threat from the electricity supplier, and began to play a price war with the Internet brands such as customers.

On the other hand, a more cost advantage fan announced yesterday that the flannel shirt, whose original price was 99 yuan, was reduced to 68 yuan, facing the low price strategy of UNIQLO.

A senior

Insiders revealed that although the foreign fast fashion brands such as UNIQLO and ZARA had their own pricing system, enterprises would also investigate the local market and determine the appropriate price when entering the overseas market.

It is normal for foreign mature fast fashion brands to adjust prices according to market conditions, but it is the first attempt in China.

Kang Lanxin, Dean of clothing and collocation, said.