Shoe Industry Family Transformation Three Jump

Grandpa used to be a factory and later my father became a trader. Now I do sales again. This is a whole industrial chain, which has gone through more than 30 years and three generations. Now it has been achieved! -- He Jianwei, general manager of Wade fortune

The development of agents from foundries and traders is a "slim chance" for most factories and enterprises, let alone the agents of internationally famous brands. Yesterday, the Hush PuppiesKids brand entered China's Regional Conference. The agent to get the brand in China is a new company that was founded in 2009, the winner of the company.

　　 Market price disorder of children's shoes

As the creator of the world's first pair of casual shoes, the adult shoe has entered the Chinese market for some years, but the children's shoes have not been sold in China. Yesterday, the vice president of the brand said at the press conference on children's shoes that there were also many Chinese factories or traders in the past, but the free walk finally chose Wei as the sole agent in China.

"At present, we are very surprised that a pair of PU (artificial leather) children's shoes are priced at 400-500 yuan in the Chinese market." He Zhixiong, director of marketing, said in an interview with the media that after the introduction of leisure shoes into the Chinese market, the price will be fixed at 200-300 yuan in addition to giving quality commitments.

　　 "Blood of shoes" flows through the bones.

For He Jianwei, general manager of Wade fortune, it is a "transformation leap" from traders to agents. The young and passionate Hongkong boss went abroad to study and returned to Morgan Chase Bank in Hongkong. "My grandfather makes shoes, and my father makes shoes. Everyone else says that my blood flows through my shoes."

Two years after he worked for Morgan, he resolutely resigned and fought side by side with his father. "Grandpa used to be a factory, then my father became a trader. Now I do sales again. This is a whole industrial chain, which has gone through over 30 years and three generations, and now it has been achieved! "He Jianwei's idea is:" ultimately, the mode of directly from factories to shops will cut down the cost of intermediate trade. "