Differentiation And High-End Products Into The Shoe Manufacturers Outlet

Affected by the European debt crisis, the world economic downturn, international demand and international trade slowdown, export prospects are not optimistic this year.

Paying more attention to exports is more concerned.

Economics.

Through the Hunan export series survey, we will select four samples of Hunan exports, explore problems and opportunities, and see Hunan's future export pattern.

The Hunan foundry shoe company that brought the dream into Hunan Province is now in a collectivist confusion. Should it continue to move to Southeast Asia?

What makes this group of shoemaking enterprises is that with the decline of labor cost advantage in the mainland,

World brands such as Nike will place orders from South China to South East Asia.

Li Peng, secretary-general of the footwear association of Asia, pointed out that "under such circumstances, if the factories still want to rely on orders such as Adidas and Nike, they must go to Southeast Asia together."

After many drifting foundry shoes enterprises, like migratory birds, once again embarked on a drifting fork.

In particular, to avoid such factors as artificial rise, the foundry shoemaking enterprises moved to Hunan are facing two wars: the competition between the coastal enterprises and other provinces in the mainland, and the coveted shoe manufacturers in Southeast Asia.

Understaffed enterprises dare not take orders.

At noon on August 19th, Hengyang's Baisha Chau Industrial Park posted many recruitment news at the gate of many enterprises.

Hunan foundry shoe enterprises are entering the recruitment season.

In the first 7 months of this year, the export volume of Nanyang footwear industry in Leiyang decreased by about 20% compared with the same period last year, but it is still as short as last year, and now it is short of 200 people.

In the southern part of Yizhang, Chenzhou, the order of the shoe industry in November was placed in November. "According to the size of the factory, the design of the plant, the equipment and the quantity of the order, it can also digest the 400 people."

Liu Xueliang, director of the management division of the company, told reporters.

"When I first came to Hunan, it was easy to recruit workers, and the labor cost was low. Now it is harder to recruit workers, and the base salary has increased a lot."

This is the recent news that journalists visit Hengyang foundry shoe enterprises.

Labor costs account for more than half of the production cost of foundry shoe manufacturers. Recruitment plus labor cost advantage is the core driving force to attract coastal labor-intensive enterprises to move inland.

In the past 5 years or so, the foundry shoemaking enterprises moved to Hunan have been laid out in Hengyang, Yongzhou, Yueyang, Chenzhou, Shaoyang and Loudi.

Hengyang, which has obvious advantages in labor resources, has attracted Nanyang footwear industry, Ju Wang shoe industry, Baosheng shoe industry, sun shoes industry, and Rongcheng shoes industry.

What is unexpected is that with the relocation of Coastal Labor-intensive Enterprises in recent years, Hunan's foundry shoe enterprises have lacked people's "disease".

According to statistics of the Baisha Chau Industrial Park Management Committee, as of July, 15 enterprises in the 68 enterprises that had already put into operation were "important".

In addition, Shuangfeng's footwear industry is 1000 missing, Shuangfeng's Rongcheng shoe industry is short of 90 people, and Yongzhou's Xiang Wei shoe industry is short of 300 people.

The shortage of labor has led some enterprises to dare to take orders.

"We are streamlined operations. Once we can't get a job, the impact will be huge."

Huang Shaozhong, director of Leiyang Baosheng shoe industry Co., Ltd., is very experienced.

Huang Yihong, Commissioner of the administrative department of Ju Wang shoes, said that if more orders were received, the workers could not deliver the goods on time, or they could empty the freight or pay the delay fees.

In order to recruit people, companies have lowered the threshold.

"We have relaxed the requirements for recruiters."

Shuangfeng Rongcheng shoe industry Teng Xie Li introduced, "previously stipulated 16-45 years old, now relaxes to 16-55 years old; before long as the female worker, now the male also wants."

Long Liyuan, head of the human resources department of Ju Wang shoes industry, takes three pronged approaches. If the reward fee is recommended, the employee will give cash rewards to each of the recruits or proficient, and send people to various related towns to issue posters, leaflets, and send recruitment information with mobile phones.

Try to avoid homogenization competition.

"This year the situation may be worse than the situation in 2008.

In Europe and America, especially the old customers in Europe, there is basically no order this year.

Wang Ying, Secretary General of China Footwear Association of Light Industry Crafts Import and Export Association, said.

Under the severe situation, in order to avoid homogenization competition, the brands and grades of OEM shoes are different.

Hengyang Rong Yang footwear industry 90% orders from Adidas, Shuangfeng Xing ang shoes industry, Qiyang Kasen shoe main foundry Nike brand, Leiyang Baosheng shoe industry is mainly for high-end brands such as KEEN, FitFlop, Leiyang Nanyang footwear foundry UGG, Teva and other high-end brands, "compared with Adidas and Nike brands in our market, our OEM brand is in the rising period, growth is very slow."

Nanyang footwear manager Xie Shuguang said.

It is understood that due to different positioning, foundry low-end shoes, some of the Hunan enterprises feel good.

Zhan Zhihua, director of Hunan Caixing sporting goods Co., Ltd., said, "our company mainly receives low-end orders from abroad. This year's orders can be made. The current average profit is about 4-5 yuan per pair of gross profit. If it is more high-end, the profit will be slightly higher.

In addition, the domestic well-known brand's foundry business has also become the new competition point.

Qiyang Kasen shoes industry is also processing.

The brand and the Shuangfeng Rongcheng shoe industry have processed 361 degrees, and the Hunan three Dai shoe industry has also done a little bit of the processing of Lining products.

Chen Jingyi, the responsible person of Xiang Wei footwear industry, said that the next step is to prepare a domestic brand list. "At present, we are talking about cooperation with XTEP."