Women's Clothing Marketing Management Of Women's Clothing Shop Decoration

Many times, selling clothes is not only a question of style and color, but is it better to show clothes better and let customers accept your products.

Why do some women's clothing stores are beautiful, but people don't want to be close? Why?

Shop products are obviously very rich, but they stifle the desire of customers to choose. In fact, many times, selling clothes is not only a question of style and color, but is it better to show clothes better, so that customers can accept your products.

Commodity positioning is the basic course for every businessman.

But you should still check it yourself.

Luo said, positioning is an old problem of domestic brands.

For example, there is a famous menswear brand in China. The style of early years is suitable for men aged 30 or so. In recent years, with the growing age of customers, the style of the brand has grown.

Today's clothing positioning has become a man of about 40 years old.

He said that this is a very typical example of fuzzy positioning.

Different positioning, the way of showing goods will naturally be different.

For example, desktop display.

If the mass brand that makes profits by running volume, there should be a lot of clothes on the table.

In the sense of Amoy, this is also very much in line with the habit of buying clothes. If the mid-range fashion brand, the number of clothing displayed on the desktop will be greatly reduced, and it can often display several sets of costumes. The tops, pants (skirts) and accessories can match the brand style. This can attract the fashionable consumer groups to look at the shops; if you take the brand of the high-end line, learn the international brand names, the desktop display is often only one item (set) of clothing, this suit not only needs to be displayed on the slope surface, but also mostly in the glass cabinet, and the customers can not easily touch it.

Two

The first is the choice of main colors for decoration.

Mr. Luo said that the most stupid way is to choose black, white and grey. This kind of main tonal will not take away the elegant appearance of clothes. After all, clothing stores do not sell decoration.

After the style is fixed, it is the choice of columns, inserts, spacers, and tabletop.

These things are used to hang clothes, and it is also important to choose well.

Mr. Luo believes that baking varnish glass is a good material with good quality and low price, even if there are some big brands.

The principle is to conform to the brand style and positioning.

And then the lights.

Mr. Luo said, for a clothing store, the electricity consumption of lighting is really high, but if you want to make good sales performance, the money can not be saved.

He went to a newly opened clothing market in Jiaxing and found that many businesses did not use lights.

He said that man is a kind of light seeking animal, where light can attract eyeballs, but light depends on darkness. This is the technology of lighting.

Three

Clothes and pants should be displayed together.

For example, clothing on the wall of the front display, many businesses like clothes, pants (skirts) under, think this is logical.

In fact, it is not.

The alternation of trousers can increase the beauty of clothing.

The owners may try, the left most from the top to the bottom for trousers, clothes and trousers; the middle is clothes, trousers and clothes; the right side is trousers, clothes and trousers.

Such a collocation is not only good-looking, but also reflects your grade.

The combination of points, lines and planes.

In fact, clothing display and other visual arts are interlinked.

Point refers to one by one.

The line refers to all kinds of tools for hanging clothes; the surface refers to the entire wall (including the use of posters).