"Advanced Seminar On E-Commerce In China'S Apparel Industry" Is About To Start.

In recent years, the news of traditional enterprises developing electricity suppliers is endless.

More and more traditional brand enterprises began to aim at e-commerce and pferred the sales campaign to the Internet. There are many famous enterprises such as Lining, seven wolves, Bo Yang home textiles, Daphne, Giordano and so on.

In 2011, China's online shopping fever was undiminished. Clothing was the first major category of e-commerce.

According to the monitoring data of China Electronic Commerce Research Center, in the first half of 2011, the scale of the online retail market was 349 billion 200 million yuan, and by December, the scale of the online retail market reached 800 billion yuan, reaching 801 billion 900 million yuan, an increase of 56% over the same period last year.

This shows the great potential of e-commerce in Chinese market.

2012 will be a year for traditional enterprises to concentrate their efforts in the field of electric business, and more traditional enterprises will devote themselves to this field.

Under such a macro background, it is undoubtedly the right time to organize high-level training courses for e-commerce in traditional clothing enterprises.

China is the largest in the world.

As one of the consuming countries, clothing, as an indispensable part of e-commerce, has been on the rise in recent years. Since 2009, the scale of pactions in China's apparel online shopping market has been increasing year by year.

In 2010, the growth rate was rapid, with a growth rate of 100.8%.

There is no doubt that clothing business has enormous development potential and potential in China.

In 2011, the scale of China's apparel online shopping market reached 203 billion 500 million yuan, which undoubtedly became the first big subdivision area of B2C market.

VCG, Masa Marceau, seven grid, Han Du house, rip and silk, JUSTYLE, and Scotia, through e-commerce, make people staggering speed to become a well-known Internet fast fashion brand.

And COCOON, MANGO, seven wolves, Semir, BELLE, ONLY, nine Mu Wang, YISHION, ELLE, GXG are also successful business operators.

Their success has made an example and development for other brand clothing enterprises to enter e-commerce.

We hope and believe that through this training, brand clothing enterprises will be able to make clear directions, take fewer detours, and find the right way for them.

(1) general situation of course

(1) organization: China Electronic Commerce Research Center, Hangzhou winning Education Consulting Co., Ltd.

(2) training time: -12 August 10, 2012 (first issue)

(3) teaching Venue: Kai Zhen Hotel, Zijin port, Zhejiang University (four stars)

(4) the theme of training: how can garment enterprises occupy the commanding heights of e-commerce at low cost?

(5) training target: Chairman of the brand clothing enterprise, vice president general manager, responsible for e-commerce subsidiary / business executives, new network brand clothing business CEO, responsible person.

(6) limit the number of people: only 30 persons (small class, closed operation).

(7) curriculum features: integrating the professionalism of the clothing industry, the high end of the teaching object, the practicality of the lecturer and the curriculum, the multi-level and interactivity of the curriculum system and the integration of the MBA system in the first garment industry in China.

(8) preferential policy: each enterprise has more than 2 participants, can enjoy preferential treatment of 1000 yuan, the maximum limit of 5 people / family to participate)

(two) curriculum objectives

(1) through training, we should master the planning and layout of the electricity supplier; the core data of the domestic online shopping market; the internal cases and first-hand information of the successful brand e-commerce; and the fashion brand's involvement in the electricity supplier's mode, strategy and implementation plan.

(2) through training, we can know how to build independent e-commerce channels from the existing resources of enterprises, the operation planning and platform building skills of clothing e-commerce brands, grasp the commodity strategy and pricing principles of apparel brands online and offline, and how to quickly create an excellent professional pportation team for e-business, and how to develop Internet marketing and obtain high-quality users quickly and at low cost.

(3) if you have other needs (please fill out forms in class), we can also bring you:

Personnel training service outsourcing; Tmall Jingdong and other platforms; docking; brand promotion and outsourcing; net generation operation outsourcing; project financing advisor; company electricity supplier legal consultant; bank loan green channel; government project declaration and docking;