Shoe Industry Failure Hits Wenzhou Brand Shoe Market

Today, I was shocked to learn about the news that Wenzhou's 7 big brands lost Wuhan at the same time.

It is easy to see that in the past 08 years, the footwear industry in Wenzhou is facing a critical period of choice. Whether it can survive or how to develop has become the most concerned issue of the footwear industry in Wenzhou.

As a trademark of China's footwear industry, Wenzhou, when it first entered Wuhan, the profits brought by the shoe industry were extremely optimistic. But now, in the face of many factors, such as rising prices of raw materials, rising labor costs, recruitment difficulties, energy problems and adjustment of export tax rebate policy, all of them are squeezing the profits of enterprises, which has brought tremendous pressure to survival for Wenzhou shoe enterprises.

Not long ago, there were 7 brands of Wenzhou cricket, such as the cricket king, who could not afford to pay too much pressure and profit margins to become thin. They quietly withdrew from the Wuhan market.

It is understood that these 7 from Wuhan market retreat, all are "national inspection free products", of which there are two or "China leather shoes" level of Wenzhou shoes, all of which have a strong impact on the Wenzhou shoe market.

At the present stage, many shoe enterprises are facing the situation of market failure, and the frenzy of mergers and acquisitions caused by BELLE's listing has led many enterprises to stop in the face of internal and external troubles.

In the face of such a severe situation, it is only to see that the shoe companies at present are doomed to be eliminated. The most important thing for shoe companies is to face up to their current situation and adjust their product structure, quality and competitive strategy to change their consciousness of relying on the development of export driven industries.