Chen Guoxiong: Regard The Management Of Clothing Industry As An Art.

In Chen Guoxiong, there are not many merchants' breath, but they can feel the temperament of cultural people at all times.

In the process of interview, Chen Guoxiong repeatedly mentioned the love and pursuit of art.

"Personally, I like the calligraphy and painting of master Rao Zong Yi, and he also has a lot of collections. Mr. Rao is a man of integrity and wisdom."

Chen Guoxiong also excitedly showed us his collection of purple sand pots and other art treasures.

In his opinion, knowing how to pursue art can better enhance the value of self and know better how to make a dress better.

In June 1st, in the office of Chen Guoxiong, chairman of Shenzhen Zhong Hui Fu Industrial Co., Ltd., reporters first approached the operation.

A cultural businessman regarded as an art pursuit.

Diligence and frugality

In 1986, Chen Guoxiong went to Hongkong to seek refuge in his relatives. But soon he chose to go back to the mainland to cooperate with his relatives and friends.

And start with the lowest salesmen.

Chen Guoxiong recalled that Shenzhen was still in the initial stage of economic development, and the tallest building was the national commercial building, with only a dozen or so storeys.

But there are many road construction projects, and everywhere is building up. It is felt that the city will soon develop rapidly and there are many opportunities.

At that time, I was as energetic as most young people, and I only wanted to devote myself to my work, and I didn't think much of the question of return.

But it is Shenzhen's reform and opening up that let Chen Guoxiong seize the opportunity of development. He resolutely decided to start his own business.

Chen Guoxiong has always been interested in clothes, and has accumulated some experience.

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From a clothing store in friendship store to the present Shenzhen Zhong Hui Fu Industrial Co., Ltd., Chen Guoxiong believes that the development of enterprises is largely due to the excellent tradition of diligence and frugality and the high entrepreneurial enthusiasm of Chaoshan people.

"In fact, my salary has been much higher than that of many people before starting a business, but I can't afford to buy a TV set after accumulating hundreds of thousands of yuan assets."

Chen Guoxiong told reporters with a smile.

Create brand with art

In the 90s of last century, Chen Guoxiong earned the first pot of gold through selling a brand of clothing and clothing, and later acted as a well-known brand such as Valentino.

But once a lot of agents' clothing brands have a consumer base, they will choose to take the agency right back to their own initiative, and let Chen Guoxiong begin to realize the importance of having their own brands. So Chen Guoxiong will go to Europe to study and understand the real clothing culture and bring it back to the country.

As the first person to introduce European clothing brands into the domestic market, he absorbed many advanced European ideas on the basis of learning European clothing culture, and finally chose VERSINO (VIN). In 1997, he registered VERSINO (VIN) in Italy and other regions.

In Confucianism, the importance of "clothes, food, shelter" and "clothes" is enough to prove its importance, and Mr. Chen has a unique understanding of clothing.

He believes that clothing can shape a person's image, and his personal image reflects his taste and pursuit of life.

In everyone's subconscious mind, they want to seek things that are consistent with their cultural pursuits. This is also a personalized manifestation of personal appreciation, infectivity, and even social recognition.

Therefore, as long as we have an in-depth understanding of clothing culture, we can dig deeper meaning behind it and create a good atmosphere for the society.

He understands this and is also committed to creating VERSINO.

Chen Guoxiong has always admired what Mr. Li Jiacheng said, "enterprises should be steady in development and develop in a steady way". He thinks this is also a reflection of Chaozhou's character.

At present, von snow has set up counters or stores in the main cities of the country. It operates on the mode of autonomous retail terminal sales and partial channel sales, and Chen Guoxiong puts more effort on how to make VERSINO brand better.

Through years of experience in the distribution and surrogate of many foreign clothing brands, combined with their understanding of clothing culture and integrating them with other art and culture understanding, the dress culture of Vatican is finally formed.

Chen Guoxiong confidently believes that it is precisely this kind of understanding of art to culture that has been fully deduced in the products of VIN snow, which makes it easy to match with many international clothing brands.

In 2011, China brand value assessment center reported: VERSINO (von snow) has a brand value of over 1 billion 500 million yuan, becoming one of the most popular clothing brands in mainland China. At the same time, it has attracted the attention of the industry as the only designated clothing for the 2010-2012 Asian forum in Boao. All these achievements are due to the relentless pursuit of art and perfection.

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The development of Shenzhen clothing in recent years is known as "golden ten years", and the China Hui Fu Industrial Co., Ltd. has also built a clothing base with the support of the government.

For the future development of enterprises, he believes that every industry development as long as it is benign, through the hard work of everyone in the industry, to the end, it is bound to get some return.

Such a confidence behind, let us feel more grateful, as well as the persistence of ideals.

The heart is good, the good is the good.

Chen Guoxiong is a devout Buddhist, and his career is developing at such a smooth pace that he does not show any respect at all. He always holds a grateful heart.

In recent years, Chen Guoxiong has also actively participated in some charitable projects, including the local theatrical troupes in Shenzhen, who perform free performances for the elderly, and are actively involved in the "bright line" and other public welfare activities organized by the Shenzhen Youth League.

"No matter what the family, the enterprise or the whole society, everyone can do is a reflection of social love and responsibility.

It is the support of the society that an enterprise develops well and enables employees to live and work in peace and contentment.

When Chen Guoxiong talked about social responsibility, he said, "we can help those who need help, and we can get the most happiness in ourselves.

Through these years of public welfare practice, I deeply understand that the most important thing for public welfare is to start from me, to start doing good deeds first, and then to infect others around us to work together.

To do good deeds should not be rewarded, nor is it the weight of what you do, but more importantly, participation.

To do good deeds does not need to do everything, but to do well in doing good deeds.

The public charity activities of the Shenzhen Chao Qing society are not divided into regions. This also makes the society fully feel the sense of social responsibility of our tide merchants. "

When it comes to trendy merchants, Chen Guoxiong also highly praised Shenzhen's new business.

"The new trend merchants in Shenzhen are more energetic and rational than our older generation, but they also retain the outstanding characteristics of hard work and active integration into the society.

Through contacts with them, I feel that trendy merchants have a positive attitude towards work and life, and at the same time establish their positive image.

This is very important, because only then can we constantly regulate ourselves and influence others.

Between words, Chen Guoxiong can feel the cordial recognition and confidence of his peers.