Gender Differences Gradually Diminishing In The Garment Industry

A few days ago, there were quite a few stores and department stores in Quanzhou, Fujian. Clothing brand With the sale of popular men and women, the gender boundaries of clothing retailing are slowly being broken, and businesses have gained a new profit margin from cross-border sales.

　　 Clothing presents the same sex.

　　 Mr. Wang of Shishi came to downtown Quanzhou and was attracted by Korean clothing of a store in Nan Junlu road.

According to his description: the men's clothing in the shop is colourful, drawing on the design and color of women's clothing. From the perspective of people's traffic, they sell well. A shop assistant told Mr. Wang: "many young business owners or freelancers, especially men aged 30 or above, are very fond of these" feminine "men's styles.

In the city's Dayang department store and Chuang Fu Lane and other places, reporters found that similar fashion clothes like GXG and fashion costumes were also popular among girls. "Wearing men's clothing can be more practical and not easy to crash." A lady who likes trumpet men's clothes is like that. A man in charge of a women's clothing cabinet in a shopping mall in the city said that the men's uniform style is the reason why many girls who wear the neutral line wear men's clothing.

Mr. Wang, who is also an industry insider of clothing brands, said that many clothing brands have launched distinctive marketing methods in the face of fierce commercial competition, including making bold adjustments on products. Designer A little adjustment can make men's wear suitable for girls, and can also make women's clothing become neutral clothing.

　　 Gender ambiguity expands profits

　　 In addition to casual pants, under normal circumstances, "T-shirts, knitted sweaters, down garments are more flexible." Mr. Wang said.

"Men's T-shirts can be designed to shoulder the shape, girls wear very avant-garde, and now the self-cultivation version of men's style. Bottoming shirt The windbreaker is more and more, and a little girl who is a little bit taller can control herself freely. " A designer of a famous brand said.

As the founder of Shishi's clothing brand, Mr. Wang believes that designers are willing to design clothes for men and women alike in an open manner because they already have stable customer groups. From the sales point of view, this is much larger than that of men's or women's wear. If the new season can attract one or two of the opposite sex guests to buy special size clothes, it is also a small profit margin for businesses.

In fact, everywhere we see the phenomenon of gender ambiguity, in the retail market, regardless of age, sex, industry and so on, the boundaries of almost all fields are slowly being broken, the future consumption will no longer distinguish the target customers in these ways, but to the more personalized development.