Zhejiang Shoe Exports Frustrated, Fear Of Losing Brazil Market

Because the Brazil government has imposed a punitive tariff target from its original finished shoes to footwear semi-finished products and accessories, therefore, for the majority of Zhejiang shoe suppliers, Brazil's "rising charm" has risen rapidly since the second half of last year.

Export of shoe materials is increasing rapidly this year.

Mr. Kim, who has been in the Wenzhou River Bridge shoe material market for many years, has two small shoe processing plants at the same time.

He told reporters that although the proportion of orders from Brazil in the entire sales is not large, but the recent growth momentum is good.

"We have made a list of nearly 1 million dollars this year, which is more than the total amount added in the previous two years."

Mr. Kim's long Brazil order is also a microcosm of Zhejiang's shoe material market to Brazil's export situation.

Statistics from Hangzhou customs showed that the total export volume of Zhejiang shoe material to Brazil was only $11 million 332 thousand from January to May this year, but increased by 31.4 times compared with the same period last year, of which 99% of exports were in Wenzhou.

However, the current hot situation has lost the possibility of prairie fire.

It is understood that in October 2011, the Brazil government received complaints from the local shoe manufacturers association and began anti-dumping investigations on imported Chinese shoes.

After 9 months' investigation, the Ministry of industry and trade of Brazil has concluded that the import of Chinese shoe products has increased greatly, which has counteracted the original anti-dumping effect on Chinese shoes.

In addition, the Ministry of industry and trade of Brazil also believes that China's footwear imports account for more than 60% of the raw materials used in the footwear industry, while the added value in the industrial production process is less than 25%.

To this end, we decided to implement Chinese shoes.

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"We were thinking about how to expand the market in Brazil last month. Now let's take a look at this announcement. The enthusiasm is directly from the head to the bottom of the table."

Mr. Kim said with great reluctantly that if he added 182% surcharge, his products would be uncompetitive in the Brazil market.

As for whether an appeal will be appealed, Mr. Kim admitted that it would not be "worthless".

It is also understood that in addition to anti-dumping investigations on imported shoe materials, the Brazil Trade Protection Bureau has also made anti-dumping investigations on Chinese shoes imported from Indonesia and Vietnam.

Leather shoes have zero export to Pakistan.

In fact, most Zhejiang shoe enterprises have already given up the market in Brazil.

Hangzhou customs statistics show that between January and May this year, the export of Zhejiang leather shoes products to Brazil was zero.

Song Yiguo, director of the national footwear products professional group and the Wenzhou textile inspection and quarantine bureau director, told reporters that there are two main reasons leading to the export of Zhejiang leather shoes to Pakistan, the most important of which is the escalating anti-dumping investigation.

The value of exports to Brazil hit a record high of $about 23000000 in 2008, but was then sharply reduced by anti-dumping investigations.

In 2010, Brazil's anti-dumping duties on imports of footwear products from China amounted to $13.85 per pair, and the export situation was even worse.

"Each pair of leather shoes should be increased by nearly 100 yuan tariff, where there is a market.

That's why we began to withdraw from the Brazil market gradually.

A shoe company in Lucheng said.

More than half of the footwear products exported to Brazil from Wenzhou in the past came from the company.

The Brazil government also stipulates that Chinese leather shoes must be subject to prior approval before entering the Brazil market. The approval process may take up to 60 days.

In addition, the Brazil government has imposed additional footwear products from China since March last year.

They charge 13.85 dollars for each pair of shoes.

The price of the ordinary export shoes is less than half of the tariff.

"60 days of approval time is enough to keep the shoes out of season."

Song Yiguo said.

"Zhejiang footwear products encounter anti-dumping is no longer fresh.

But it is the first time that we have heard about anti-dumping investigations on shoes.

Zhang Yong, director of the Fair Trade Bureau of Zhejiang commerce and trade department, said.

In his view, the Brazil anti-dumping on Chinese shoe materials, for the weak Zhejiang footwear exports to the status quo, is like "add insult to injury", even if Zhejiang shoe enterprises want to expand the local market through the processing plant in Brazil, it will inevitably import imported shoes from the mainland of China.

This measure of the Brazil government has blocked the way of "going out".