The Innovative Marketing Means Of Shishi Women'S Clothing Brand "Two Business"

With the arrival of the hot weather, women's clothing stores in the urban areas rush to start promotional activities.

Reporters visited many local families

At the time of the business, it was discovered that brands such as Bin Nu, Jin Yuan, Sheng Tian Hu and Wei Xi were investing more in the Internet.

And other ways to innovate marketing channels to boost

Women wear "the two venture".

This year, the export oriented footwear and footwear industry is facing the pressure of international market shrinkage and trade barriers such as anti-dumping in major market countries. The shoe and garment industry is in urgent need of market pfer and industrial pformation.

The introduction of e-commerce has changed the traditional mode of production and circulation in the industry, and has brought forth new vitality in the development of the industry.

Brino dress brand

In the domestic consumer market, channel winning has always been an important strategic choice for the apparel industry.

Chen Sheng analysis of Sheng Tian Hu clothing believes that e-commerce channels have the advantages of low cost and flexible response. With the popularization and openness of the Internet, the application of technology is becoming more and more mature. Increasing the input of e-commerce in leisure Women's clothing industry can speed up the development and occupation of new channels on the Internet.

Urban women's clothing store manager also believes that the special advantages of the shop itself greatly alleviate the inventory problem of the physical store.

In addition, it is also convenient for consumers who are keen on online shopping, especially online shops, which are basically the flagship stores of their own manufacturers, and the quality and service are exactly the same as the physical stores.

People in the industry say that with the help of electronic commerce, it has greatly changed the past year at this time, while the physical storefront was worried about the summer stock, while struggling for the competition of the new autumn suit.

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The establishment of a flagship store on the Internet enables merchants to freely and flexibly deploy goods between physical stores and online stores, and effectively separate products from each other and give full play to their respective advantages.

It is understood that since the opening of the first official online shop on the Internet personal trading platform, many local clothing companies have followed suit and have started a new online shop.

Now, including Jinyuan, etc.

All of them have opened flagship stores on Taobao.

In the "two pioneering" journey, women's clothing enterprises are facing more severe brand competition, and the re integration of the market is a rare opportunity for enterprises that want to enhance the local women's wear brands.