The Average Gross Profit Of Children'S Clothing Can Reach 60%, And The Market Profit Is Considerable.

How big is the profit? It is understood that the compound annual growth rate of China's children's wear market is 22%, and it is expected to grow to 306 billion 100 million yuan in 2013.

According to industry experts, with the coming of the fourth peak of childbirth, the demand for children's clothing market will steadily increase.

Starting in 2011, the next 10 years will be the peak of birth rate. It is estimated that the total number of children's clothing groups 0~16 years old will be about 400 million.

Children's clothing is profitable, the market is large, and the competition pattern has not yet been set.

Important reasons.

We understand that 60% is the average gross margin level of the industry, and the gross margin of some international licensed children's clothing brands is 200%, or even 300%.

At the same time, the time will not continue for a long time, and some enterprises may soon be eliminated.

The cost of clothing has greatly increased the price of children's clothing, although this reason seems to be established, but in fact, the cost of business has been counted on consumers, and even the cost increase is still not up to the increase of children's clothing.

This is indeed a suspicion of deceive consumers.

As prices rise, people feel that "money can not be used", businesses do need to reflect, after all, consumers are your parents. If they really hurt the hearts of consumers, it is harmful to businesses.

The "100 billion cake" children's wear market is tempting, but it's not easy for adult clothes to enter children's clothing.

Ready-made clothes

Bosteng chose to withdraw from the children's clothing business for only one year. Similar examples are not uncommon.

It is undeniable that adult clothing enterprises have certain advantages in production, technology, operation, management and brand influence than those who focus on children's clothing business.

However, there are many differences between adult clothing and children's clothing in terms of fabric, design, operation mode and brand promotion. Especially when the market concentration of children's clothing is not high in our country, it is not easy to build a brand in a short time.