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Golden Rooster Dress Water Trial Microfilm, The Dream Of The Future Has A Brand Culture.

2012/4/19 19:05:00 21

If you ask who is the most popular NBA player now? No doubt it is not Jeremy Lin.

The little stool player who was unknown to sleep on a friend's sofa for a few days ago was worried about being laid off one day, but led Nicks to create 7 wins in a row, and created a series of NBA records, becoming the hottest new star of NBA. In Jeremy Lin, NBA, in the United States, even the world had an irresistible whirlwind.

One of the important reasons for Jeremy Lin's popularity is that his roots have shown a spirit of persisting in their dreams and striving for continuous progress.

And this spirit happens to hit the hearts of many young people who have dreams and persist in striving, so that they resonate with the soul.

Recently, a dream of rooster with the same inspiring, striving and pursuing dream has been released on the big screen video network.

It is understood that this

Golden Rooster dress

The micro film "dream on the ridge" and "China's Got Talent" champion Zhuo Jun are starring.

The story is based on the growth process of the protagonist Zhuo Jun. It tells a story about a teenager who has dreams. In order to dream, in a difficult environment, regardless of the ridicule of the people around him, he has never ceased to pursue and strive for success.

The film adopts the traditional sequential structure in the narrative structure, but when accompanied by the montage technique of time and space, Zhuo Jun's performance on stage shows the ridicule and humiliation of the past, and then intersperses the expectations of the father and the villagers watching the live broadcast, plus the perfect combination of light and shadow, composition and music, not only displaying Zhuo's dreamy dancing posture, but also letting people deeply feel the Zhuojun's persistent pursuit of dreams when he is watching. He won hard won and hit the young people with dreams and pursuits, especially those of the grass roots like Zhuojun.

This tiny movie, which adds up to only 6 minutes or more, properly explains the brand culture theme of the rooster's costume, and has a dream to have a future.

"Dream on the ridge" is a corporate culture created by our golden rooster.

Microfilm

The purpose is to let every young person with dreams believe in "having dreams and having a future" and striving for dreams.

The "dream" concept of the movie promotion is exactly the brand idea that our golden rooster brand should disseminate. Meanwhile, our 2012 autumn and winter new product ordering will also extend the cultural theme of "beyond dreams".

This is explained by Chu Fu Fu, chief executive of the Golden Rooster apparel business, in an interview with advertiser magazine.

He revealed that since the founding of 2006, the Golden Rooster brand has been bumpy, accompanied by wind and rain, and has finally opened up a green channel in the industry. It has met the needs of consumers and won the favor and recognition of the market. By the year 2011, the rooster craze in the whole country has been completely raised.

It can be said that "having dreams and having the future" is both the theme contained in this micro film and the true portrayal of the Golden Rooster brand itself, which is the quintessence of the enterprise concept.

Although "dream on the ridge" is the first trial of water micro film for golden rooster, but Chu Fu Fu, who is well versed in the way of brand marketing, is no stranger to it. He said that many enterprises are now keen on the new marketing mode of micro film, but many brand implants are too rigid to destroy the plot of the video drama, and the audience is not buying it, or even creating a conflict.

Therefore, when making the dream on the ridge, the first element to be considered is to integrate the brand into the plot without damaging the plot.

It is understood that in this microfilm, there are two Golden Rooster Costumes: the first time they registered for the golden dresses and the super dancers competition. This is entirely for the sake of the development of the story, laying the groundwork for Zhuo Jun to stage the final blockbuster. The second time is Zhuo Jun's "dream on the ridge", which won the audience's cheering, Zhuojun's dream come true. The Golden Rooster dress and its LOGO follow "have dreams to have a future".

brand

The concept, imperceptibly convey the audience, in order to arouse resonance, narrow the distance between the brand and the consumer, and enhance the brand recognition and influence of the enterprise.

Finally, in the late promotion, Chu Fu, director of apparel operation director Chu Fu Fu, also said that the micro film is mainly aimed at young groups, especially the group from 85 to 90. They are young and highly networked. They are more able to accept such a form of marketing, and are more willing to share and forward interesting things on the Internet.

Therefore, the marketing of the micro film mainly adopts network marketing, which enables different groups to resonate through the story of the movie itself, and conveys to every audience, every dream person through word of mouth effect.

(Sina information)