2012 China Fashion Forum: Factors Affecting World Fashion

On the morning of 28

Excerpts from guest speakers:

There is a suggestion that we must employ very talented people, first of all about their education. We must identify the managers and managers of the future stars. We want to hire from the most famous fashion design institute, from a very fashionable country.

Besides, we should also pay attention to local talents, who can cope with such a competition and even find their own designers.

For example, Italy has many elite management schools, as well as Italy fashion design school.

For example, there are very luxury package design courses, these students can understand leather manufacturing very well, and they have this foundation.

The next point is about the image of products and brands. As we know, the quality of manufacturing in China is rising, but the gap in high-end manufacturing in China, including high-end manufacturing, is shrinking.

China now has a very good reputation, you imitate is very famous, but need to innovate, need to do something new, some new people, they bring new ideas, Chinese customers are the identification of high quality luxury goods, so we have to strengthen in the marketing, brand marketing, what will the Chinese market be in 10 years? What kind of function do you want to succeed in these 10 years?

For example, for the United States, how do you infiltrate the United States, Chinese brands must enhance your sophistication, such as the experience of package, and designers help you to be more sophisticated.

So another important point is positioning, so it's very important to think about how to locate a brand in modern times, and you have to find the right place.

In such a mature market in recent years, we have found a polarization, the highest and the most expensive, some people do well, some brands do well in the mass market, so some brands can be very high-end, and they also do ordinary products.

In such a modern world, it can help people better spread their word of mouth.

So I have some designers' cooperation and incorporate some designer's ideas into it.

Here is an example of UNIQLO, which is very concerned about the basic production, they need very high quality fabrics, and, importantly, they have a very clever marketing, so UNIQLO goes deep into Europe and the United States and has some stores in these areas.

Last but not least, it's about communication. Obviously, fashion magazines are very important for you to spread. When you want to appear in China, fashion is a very important magazine, because in China there is such a famous magazine name, but you know that the spread of some social media systems, including magazines, is also very important.

You know that in today's world, communication platform is becoming more and more important. Some sales use micro-blog and Facebook, and communicate with their customers.

In China, there are DBS, or Sina micro-blog, etc., they are also very good communication.

I believe that in the process of communication, if you do well, you can publicize on your website. You can take part in some fashion shows to increase your popularity.