Clothing Store Shopping Needs Correct Understanding Of Customers' Dissatisfaction.

Fashion buyers need to deal with all kinds of customers. In the sales process, clothing Shopping guide can not avoid customers often complain, high prices, poor service, poor quality...... Customer complaint is a manifestation of customer dissatisfaction. Only by attaching importance to customer satisfaction and implementing customer satisfaction can the clothing store create more customer value and obtain capital based on the market. For customers' dissatisfaction, guide buyers need a correct understanding.

　　 Correct understanding of customers' dissatisfaction

　　 Dissatisfaction It is a natural response of customers to products or services of clothing shops. Clothes shop is not a perfect place. In terms of clothing quality or service, customers may have different opinions. Customer dissatisfaction will have some negative effects on clothing stores. The survey found that service can not satisfy customers, which will cause 90% of customers to leave. If customers fail to solve the problem, 89% will lose customers. An unhappy customer will tell 9 people about their unhappy shopping experience. Obviously, how important it is to handle customer dissatisfaction.

Customers are the source of the survival of clothing stores, the source of their profits. They show dissatisfaction to the clothing store and customers to communicate in depth and establish customer loyalty opportunities. At the same time, the development of all new products and the initiatives of new services are a kind of satisfaction to the needs of consumers, which are often reflected in the purchase of customers. Desire And consumption sense. Clothing stores should find customers' new needs by analyzing complaints of customers' complaints, complaints, returns, and so on, so as to enhance the competitiveness of clothing stores themselves.

If clothing stores want to improve their services, they must rely on customers' "making trouble" to break the "rational reality".

　　 Treat customers dissatisfactorily

Since customers' dissatisfaction is also a driving force for clothing stores, customers who are directly facing customers' dissatisfaction should be prepared in mind. With sufficient mental preparation, even if faced with more difficult customers, we can do "walk in a casual way" and get rid of anger, instead, we can handle the problem well.

1. establish the idea of customer first, recognizing that customers are the basis for the survival and development of clothing stores and the source of clothing stores' profits. Only by respecting customers and serving customers can clothing stores develop stably. To put it plainly, a customer is a God, a person who really pays a guide to a salesperson.

2. recognizing that customer dissatisfaction is not a bad thing for clothing stores, it gives clothing stores a chance to retain customers and increase customer loyalty. Customers' understanding of clothing stores is carried out step by step. Customers' dissatisfaction has given the clothing store more opportunities to communicate with customers. Handling customer dissatisfaction is more conducive to enhancing customer loyalty to clothing stores.

3. dealing with customers' dissatisfaction is only a job of a guide buyer. It needs no anger and no need to mix too much personal feelings. To deal with problems in a professional way, it is easy for the guide to control emotions naturally and handle customer dissatisfaction more rationally.

4. customer dissatisfaction refers to the feeling of disappointment created by the comparison between the perceived effect of the product and the expectation of the product. When the customer expects too much and the consumer is not satisfied, the customer's dissatisfaction arises. Therefore, when clothing shops advertise or advertise, they must conform to reality and not exaggerate blindly. At the same time, the commitment to customers must be fulfilled to avoid the dissatisfaction of customers' expectations.