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Chen Lifen'S Two Sessions Suggested That Textile And Garment Enterprises Need To Accelerate Innovation.

2012/3/15 15:18:00 17

During the NPC and CPPCC sessions,

Spin

Representatives and members of the industry actively perform their duties. Their motions and proposals focus on alleviating corporate taxes, healthy development of small and micro enterprises, employment problems of enterprises, and how to make innovations with the government's efforts.

Chen Lifen, chairman of the National People's Congress and chairman of the Jiangsu Sunshine Holdings Limited, said:

Domestic textile

clothing

In the enterprises, the majority of them are licensing and OEM, and only about 10% of their own brands.

On the one hand, the international brand takes advantage of its popularity and capital advantage to continuously seize the Chinese market. Despite the problems of abusing workers and product quality, it continues to maintain rapid growth. On the other hand, domestic independent brands are faced with unprecedented development bottlenecks, such as tight capital, counterfeit products and high cost of entry.

In and international

brand

In the game, the independent brand is becoming less and less because of the different entry conditions of the mall.

The former has high profit, low entry fee and even no entry fee. The latter is low in profit but must pay high entry fee.

China's own brand textile and garment enterprises are increasing, but the survival and development environment of independent brands is not optimistic.

For this, I suggest: first, the government will introduce new financial subsidies, taxes and investment.

financing

Support from other aspects

policy

And other supporting policies to encourage textile and garment enterprises to build their own brands; two, it is necessary to introduce relevant regulations as soon as possible, solve problems such as collecting high entry fees and other obstacles to the development of independent brands, regulate the profit distribution pattern of textile and garment industry chain, standardize fair competition in the market, and create a good ecological environment for independent brands; three, increase publicity efforts on independent brands, vigorously advocate independent clothing brand consumption, and strive to create a good atmosphere for the whole society to attach importance to clothing independent brands, create brands, marketing brands, consumer brands, and protect brands.