CHIC&Nbsp; 2012: Sportswear Shows Fashion Charm In All Directions.

　 　 Metersbonwe Fast fashion in all directions.

On the anniversary of CHIC20, Metersbonwe will join hands with CHIC again to show its image in the face of innovation, innovation and fast fashion brand in front of industry experts and consumers. The CHIC event, Metersbonwe with TAGLINE, MooMoo and MTEE exhibitors, is also the first time in recent years that the United States has set up a multi brand, large-scale display of the "fast fashion" brand concept to the industry and the market. At that time, the more than 1700 square meters exclusive exhibition hall will not only display the display space and products of various fashionable quality styles, but also show the comfortable shopping experience created by Metersbonwe for consumers in all directions.

As one of the leading enterprises in China's casual wear industry, Metersbonwe has more than 4500 brand stores nationwide, with annual sales exceeding 10 billion yuan. In the past 2011, Metersbonwe has further strengthened the brand's innovation capability around the "diversified road of multi brand development", and constantly deepened the product category and thematic operation, so that the brand image has been comprehensively upgraded and the terminal competitiveness has been constantly enhanced. At the same time, its own e-business platform -- the new revision of bang bang network, has enabled Metersbonwe to transform from "traditional tailoring" to "Internet tailoring", so that more people and even people all over the world can experience Metersbonwe's dressing service.

For the preparatory work for this year's exhibition, Zhou Chengjian, chairman of the board of directors, said that on the occasion of the annual celebration of CHIC20, Metersbonwe will take advantage of the large platform of the exhibition to conduct an all-round interpretation of the internationalized "fast fashion" brand. It will bring the new stage of fashion industry to the CHIC stage.

For the next development goal of the brand, Zhou Jiancheng said that the development goals of the future enterprises will continue to make Metersbonwe, the main brand, through product serialization innovation, supply chain improvement and terminal service upgrading as the primary development goal. But in view of the current era of individuality and self transcendence, the demand for casual wear is becoming more diverse. Metersbonwe has formulated a clear multi brand strategy to meet the needs of consumer segmentation on the one hand, and to meet the needs of market price segmentation on the other hand. At the same time, it also meets the needs of diversified channels. Shopping centers, department stores, street shops, community stores, supermarkets and so on, now the channels are rich and increasingly perfect. Metersbonwe hopes to enter different channels through different positioning brands, so that the market channel pattern is more dense and diversified. The diversified brand development strategy can meet more market segments, form a trend of continuous progress and enhance the comprehensive competitiveness of enterprises.

Ji Mu: the new brand advocates happy life.

Wirancis (China) Garments Co., Ltd. is located in China. Leisure clothing City Shishi, founded in 1991, is a comprehensive clothing company that designs, develops, produces and sells women's wear, men's wear and denim products. This year, the company will carry its two major brands, Jilin fashion men's clothing, for the first time on the stage of CHIC.

Xiao Bing, vice president of the company, introduces the fact that Jimu is a young brand launched by the company 6 years ago. In 2009, the company began to comb and locate the brand again. At present, the number of stores in the country has reached more than 400, and the target population is locked in 25~35 years old. Xiao Bing thinks that the cultural concept of Jipu brand is the biggest feature of the brand. The brand deeply studies and pays attention to the consumption pattern of the young consumer groups, showing the cultural theme of happy life and fashion work.

In the design of the booth, Xiao Bing revealed that the exhibition space of 230 square meters was evenly divided into two parts. These two parts concentrate the commodity design concept, commodity elements and brand value of Jipu brand, and he hopes that through such a display space, dealers and agents across the country can understand the brand development idea, marketing strategy and the artistic atmosphere of brand.

Since its establishment in 1993, CHIC has become the most influential and influential clothing professional exhibition in Asia. Xiao Bing said that Jipu brand is clear about CHIC's high-end positioning, rich resources, professional operation, high degree of internationalization and constant change. This year, Jilu brand hopes to make full use of this platform, actively display it, and demonstrate its charm to the world with the most graceful dance, so as to further enhance the influence and popularity of Jim's brand.

Gao Er Pu: improving the added value of products

Since 2007, Gaulp, who has been exhibiting for 6 consecutive years, has introduced the products of fashion, urbanization and youth into the market. The products are mainly casual wear, jeans, cotton padded clothes, fashion shirts, leather products and other leisure fashion products. Because the inspiration of product design originates from American leisure life style, simple and generous style design, creative graphics with rich brand concept, high quality fabrics and meticulous workmanship, so that Gao Pu Pu has won the favor of CHIC audience. This year, Gao Er Pu once again waved his troops to the north, and took a 160 square meter booth at the E2223 booth of E2 leisure hall, and again appeared in Beijing CHIC with a new attitude and fashion.

Speaking of exhibiting experience, Lu Xiaojiang, director of marketing, said that a good booth can help to enhance the effect of exhibitors. The theme and design of the creative Pavilion can attract viewers. But the most important thing is to produce strong products, plus all kinds of media publicity campaign, in order to achieve the purpose of enhancing brand awareness.

Lu Xiaojiang believes that CHIC has gradually become a widely recognized exhibition platform, and has played a positive role in guiding the brand clothing culture and cultivating the fashionable atmosphere. In recent years, the integration of various cultural, artistic, creative and other cross-border resources and Gao Pu is also to seize the opportunity of this era: to recognize more brands and competitors, so that Gaulp can continue to explore and innovate based on enhancing his own strength, especially focusing on optimizing the brand image and publicizing the corporate culture.

In the course of several years of participation, the audience and merchants from all over the world have opened up the blank market in China with unique brand culture and efficient marketing system, and the market network has covered more than 300 cities throughout the country. For the next development planning of enterprises, Lu Xiaojiang said that today, with the increasingly branding trend, Gao Er Pu always regards brand value added as the core competitiveness of enterprises.