Taiping Bird Chen Hong Chao: E-Commerce Is A Double-Edged Sword.
As a famous enterprise in Ningbo, Taiping bird
Fashion ladies
It is an international leading "fast fashion virtual joint" business mode and a comprehensive group of two wings, which is based on the creativity, design and marketing of clothing brand, and develops diversified international processing trade and business investment industry. It is the general manager of women's clothing department of Ningbo Taiping bird group.
Chen Hong Chao
It can be said that it is fashionable, dressed and elegant.
E-commerce is a double-edged sword.
E-commerce is one of the topics that clothing enterprises both love and hate in recent years. There are new stars in the industry, such as van gall, Masa Marceau, and Han dresses, which rely on e-commerce platform. They are using the right way for e-commerce platform, but also in the e-commerce platform.
Metersbonwe
In the face of the competition of new channels, the costumes are different from each other. As a fashion designer for women's clothing, what is Chen Hongzhao's opinion on e-commerce platform?
In 2011, the biggest surprise for me was electronic commerce. In last year's "double eleven", Taiping's e-commerce completed 5168 of its sales performance. I think this is a booming market with unlimited potential.
clothing
If enterprises want to enter the e-commerce market, they must keep a clear head and not just pursue the improvement of their performance.
E-commerce is a double-edged sword. When enterprises are pleased to sell their sales performance, they should rationally see its inevitable damage to offline products. Therefore, when using e-commerce platform, we should define the price range of products on line and offline, avoid similar competition and contrast, and avoid the damage to products under the line while striving to expand the electronic business platform.
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