Wuhan'S Clothing Trade Volume Exceeds 2 Billion 100 Million
"Hubei loves fast fashion brands, especially 'H&M'.
Yesterday, Taobao data grand ceremony announced 2011 series of consumer data.
Through analyzing the consumption habits of online shoppers, the consumption preferences and characteristics of different regions in China are displayed in the form of maps.
In addition to the fast fashion clothing brand in Hubei, Android ranked the top ten in the national rankings of Android system area and over 50 year old online shoppers.
Taobao data show that last year, Wuhan
Clothes & Accessories
The turnover is over 2 billion 100 million, and the volume of digital products is close to 1 billion.
Hubei loves H&M best.
According to Taobao's 2011 search hot words, consumers in every region need to be very different.
The northern and western regions show more unique regional cultures, while the central region is dominated by clothing. The key words of Hubei, Hunan and Jiangxi are all kinds of clothing.
The difference is that the Hubei area loves fast fashion brands, especially the "H&M". Hunan, regardless of men and women, likes the "Heng Yuan Xiang" cashmere sweater best. Jiangxi is the area that most wants to be happy.
According to data released by Taobao, last year, Wuhan netizens only had more than 2 billion 100 million clothing pactions on Taobao.
The Wu Han people love the apple.
The Wu Han people loved him better than apple.
In the current mainstream apple IOS
system
And Android's two largest mobile phone system, the largest number of users in Wuhan, Beijing, Shanghai, Shenzhen and other cities.
Taobao data showed that Wuhan ranked ninth in the regional ranking of Android systems.
In the middle and old age online shopping crowd, the number of elderly people in Shanghai is the most popular.
Statistics show that the largest number of shoppers over the age of 50 are Shanghai, and 89 of every 100 thousand Taobao users are over 50 years old.
Nearly 40 of every one hundred thousand people in Hubei are elderly people over 50 years old.
Taobao's data show that last year, the number of digital products on Taobao in Wuhan was nearly 1 billion.
Tmall video shopping launched in March 6th
Video shopping in the future
Yesterday, Alibaba's B2C online shopping platform Tmall's internal video shopping debut.
Tmall said that video shopping will be officially launched on the -3 brand sale channel on March 6th 8.
If the consumer looks at the underwear on the model in the video, it can go directly to the same product page of Tmall.
At that time, Jia Lishi, Ann Li Fang, LAN Mei, Gloria, Taiping bird, Akimizu Ito, Eve Li and other more than 30 women's clothing and underwear brand new products will start using this technology.
Different from TV shopping, the technology of video shopping mode
Realization
Relatively simple, that is, through dynamic image recognition technology, the items in the video can be linked to the same or similar goods available in Tmall, and users will be prompted to purchase information when watching a video.
At present, the technology is only applied on Tmall platform, and will expand to full network video in the future.
Tmall said it will work together with online video platforms, video content providers and branding partners to jointly promote the development of video advertising.
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