The Strategic Outlook For Yintai Department Store Is Unpredictable: Low-Key Business Starts At Only A Few Hundred Thousand.

Whether it is the Zhejiang department store that is aiming to nugget the Beijing market.

Shopping malls in Nancheng

During the preparatory period, the Dahongmen store of Yintai department, which had been changed and opened, has finally unveiled the mystery.

This is also seen by the industry as the first store in the true sense of Beijing market.

Previously, it had jointly opened a high-end shopping mall in Wangfujing and Lotte Group.

According to the reporter's understanding, intime department store Dahongmen store is located near the Dahongmen 2 station of Metro Line 10, with a volume of about 60 thousand square meters.

As a place of fortune from the south, it has a very high reputation in China.

Beijing commercial economic society, Secretary General Lai Yang also believes that, at present, the South Third Ring to the South Fourth Ring region, almost no strong radiant department stores, resulting in the region's consumption potential is difficult to release.

In fact, as early as the first Grand Canyon of the southern city of Yintai department store, it has shown a good momentum of development, which is closely related to the "Chengnan Development Action Plan" of Beijing.

The "subway strategy" is quite challenging.

For the parent company of Yintai department store, it is by no means just to fill the business blank in Beijing.

In the industry's view, the big red shop as the first store of Beijing department store in Yintai department really bears the role of pave the way for Yintai department store's subway to Beijing.

Because of the strong interest in the future of Beijing Metro business, Shen Guojun, chairman and executive director of Yintai, announced in early 2010 that he would strive to open 10 shopping centers along the Beijing subway in five years.

Intime department store has formed strategic partnership with Beijing Investment Bank and jointly develop the Beijing market.

With the cooperation between Beijing and Yintai, Yintai will have the priority to choose the commercial facilities near the subway station near Beijing Investment intime.

However, the beginning of a grand development strategy will not always be smooth sailing.

Although Yintai department store has attracted the attention of consumers after entering Dahongmen, an insider revealed that the mall has a daily turnover of only a few hundred thousand yuan, and the daily turnover of new stores such as Cui Wei building recently opened up to more than one million yuan.

However, the above data have not been confirmed by intime department stores.

In addition, the brand and format of the mall also have a certain gap with the expectations of Yintai headquarters.

Dahongmen upgrade main force

The big red store not only has strategic significance for Yintai department store, but also a touchstone for the successful upgrading of Dahongmen business circle.

After more than 10 years of development, the Dahongmen business district, which evolved from "Zhejiang village", has become an important wholesale distribution center for clothing.

Although the characteristics have been formed, the problems of low industry and poor environment are becoming increasingly prominent.

In the view of business experts, the Dahongmen business circle can attract the retail giants such as Yintai department to enter, indicating that the region has strong growth under the impetus of rail pit.

If Yintai department can spend the incubation period as early as possible, it will surely become the gold signboard of the Dahongmen area, which will also become a catalyst to promote the upgrading of business circle.

Once the running in of intime department stores and business circles is not smooth, other large businesses are afraid to be deterred.