Children'S Wear Brands Join &Nbsp; Intention Assessment Is Very Important.
If you join children's clothing
brand
It is the final decision of the entrepreneur. What should we do next? Of course, the most important thing is to choose a suitable brand, which involves the analysis of the intention brand, the market analysis, the brand analysis and so on.
All these are related to whether the entrepreneur can find a good children's clothing.
Join in
The key to brand view.
Seek
intention
brand
Choosing a good brand of children's wear is half the battle.
However, at present, the dazzling brand of children's clothing on the market has made dealers feel dizzy. It is not easy to pick out a potential brand that suits them.
Therefore, when choosing children's clothing brand, agents should conduct comprehensive analysis in many aspects.
Market trend analysis
Children's clothing is a potential sector.
Dealers must have some understanding of these major trends when choosing brands. Although they do not necessarily choose brands according to fashion trends, they have a holistic grasp of brand trends.
Brand self analysis
Self analysis includes investment analysis, investment can decide the location of brand choice, and the market scope (such as province generation, market generation, etc.); brand operation capability analysis, if there is no brand operation, dealers should be cautious when choosing brands, and choose the enterprises with strong brand management capability, so that they can provide greater support in brand operation.
Team analysis, for large regional agents (such as provincial level agents), must have their own team, a person can not run the brand, "this also determines your network construction, the network does not mean that many people in your purchase, but refers to the number of distributors and you have long-term and stable cooperation."
When choosing a brand, dealers should consider whether they have such a thing.
network
At the same time, mature brands also value this point when choosing agents.
Market positioning analysis
Different brands have different markets, and high-end brands are not suitable for all markets. For example, in some economically underdeveloped two or three line markets, it is not appropriate to introduce high-end brands, especially high-end international brands, and are more suitable for introducing some mass brands.
Dealers should fully consider the characteristics of the local market when choosing brands, and do well in the investigation and analysis.
Consumer groups
The income level, consumption habit and market brand distribution rate decide the brand orientation.
Through the above analysis, dealers can choose a brand when they want to identify a big orientation, and the next step is to contact the brand.
At present, there are many channels to contact brands, such as attending all kinds of children's wear exhibitions, referring to professional media, such as newspapers, magazines, networks, television and so on. At the same time, dealers can also establish contacts with brands through professional organizations and professional information companies.
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