Down Jacket "Trick": Quality Problems Become Consumers' Pain

With the gradual lowering of temperature,

However, it is not difficult to find out that the price of down garments in shopping malls and supermarkets on the clothing market in the winter market is over 1000 yuan, which is generally rising by 20% compared with the same period last year. This is a deterrent to the majority of the middle class wage earners.

So, in order to get the affordable price down jacket, many consumers have turned their attention to online shopping.

Some shrewd apparel processors and Taobao businessmen are also well versed in the consumer psychology of most consumers' "shopping at the price", and have played a promotional campaign, which is unbelievable as low as the price of stores, such as large stores and supermarkets.

Recently, the information from the market feedback, these low price down clothing hidden "cat and cat", not only the lack of the lack of necessary guarantee, the quality is not as satisfactory, these are far below the quality of the market price down clothing its quality to attract consumers and complaints.

Correspondingly, from the beginning of winter, the reports about the quality of the down garments have been reported by many major media. Even some famous brands of down garments at home and abroad, such as 361, Playboy, YSL (Yves Saint Laurent) and Zara (ZA), are all involved.

Status quo: raw material prices rise, poor quality down jacket has been "close to" network sales.

According to the data released by China feather and down industry association, the price of eiderdown of the main raw material of down products has increased by more than two times in the past two years.

Take white duck down as an example. Last year, 85 yuan per kilogram, now the market price has risen to 300 yuan per kilogram.

Rising raw material prices, higher labor costs, increased clothing production costs, and rising overall price of down garments have become an indisputable fact before the market, but most consumers who are also under the pressure of survival do not pay.

As a result, many well-known brands of down coats are limited in sales in major shopping malls and supermarkets because of price factors.

As a result, some shrewd manufacturers came up with a "sneak change" in quality, ignoring the relevant rules of the new down label standard, and producing products that were not up to standard. They began to take the new route of network marketing, and many online shopping down clothing shops were also popular.

It can be said that Internet sales have become the main channel and marketing highlight of this winter down clothing sales.

However, because online shopping is a paction realized on the virtual third trading platform, the quality of products is poor, and there are many hidden dangers.

It is true that in order to further standardize the down garment market and protect consumers' rights and interests, the national garment Standardization Technical Committee (SAC/TC219) has established the national standard GB/T14272-2002 "down garments" in 2002.

This standard strictly stipulates the production quota of down jacket: first, according to the Chinese national standard, the stuffing in Down garments can only be pure down / feathers, and it is not allowed to contain other fiber components; secondly, the amount of cashmere clothing can not be less than 50%, and the down weight of fine down garments should be over 70%. Thirdly, any down garment products that do not conform to the GB/T14272 down garments are all unqualified products in China and are not allowed to be sold in the Chinese market.

However, judging from the quality complaint information received from the down jacket market this winter, this provision is obviously shelved and not implemented.

Some enterprises are shoddy, deceive the consumers, fill in some down feathers and fill up some non feather ingredients and lower down quality.

Quality problems exposed online shopping down clothing into the hearts of consumers, regular businesses also complain incessantly.

In October 28th, a news bulletin entitled "Guangzhou Gloria down clothing is not up to standard, where Taobao business is promised?" circulated on the Internet and major forums.

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Netizens claim that the feather down content of Guangzhou Gloria down clothing is 44.3% at the commodity interface, which does not conform to the national standard of down not less than 50%.

The reporter read relevant information and Taobao screenshots provided by netizens confirmed the accuracy of the quality problem reflected by the netizen.

For a time, the quality of online shopping down clothing became the focus of attention of many Taobao customers and media.

In order to further verify the quality of online shopping, in the morning of November 12th, a reporter called the Consumers Association of Yantai. According to the duty officers of the consumer complaints and reporting center of the association, the recent cold weather and complaints about winter clothing consumption increased by nearly 20%. Some of them were complaints about quality problems such as off-line wear, fleece and odor.

In addition, the duty officer also said that the proportion of complaints about quality problems in online shopping down jacket has increased recently. 8 complaints about the quality problems of online shopping down jacket have been received in the first 10 days of November.

Previously, there were only 2-3 such complaints per month.

Subsequently, the reporter conducted a follow-up interview on the basis of a complaint case provided by the duty officer.

Miss Liu, who works in an advertising company in Yantai, is troubled by the quality problem of online shopping down jacket.

According to introducing, Liu Xiaojie just graduated from University, the monthly income is not very high, so many times want to buy a down jacket of the idea also every time after reading the four digit shop price tag completely eliminated.

When the "6 1, God's Day" is coming, Miss Liu sees Taobao's international brand price 1000 yuan down jacket playing a special price of 379 yuan, and the picture logo clearly shows 65% of the amount of cashmere, so it decides to buy it as a gift to remain single.

Miss Liu took the down coat in November 3rd and received down coats 4 days later in November 7th.

After opening the package, Miss Liu found that the color and style of the clothes were obviously not identical with the pictures, and they had pungent smell.

So, Miss Liu found the down jacket seller through Ali Wangwang, feedback, and asked for a return.

But the seller said that the price of one point goods, such a price can no longer pursue the quality of the down jacket perfect, at the same time refused to return.

In response to Miss Liu's problems, the reporter called Taobao customer service.

Customer service said that this case belongs to individual cases, which is not related to Taobao itself. The quality is not qualified and belongs to the business. Taobao is not responsible for the quality of the products.

Taobao is just a platform for customers to judge whether the goods they buy are true through the praise of the merchants. All pactions are evaluated according to the evaluation criteria. If customers need to communicate with merchants, they can contact them and hang up the phone afterwards.

At the end of this manuscript, Miss Liu's quality dispute on down jacket still failed to get a reasonable argument.

The quality problem of down jacket for online shopping has been frequently broken out, and some regular down garment production enterprises also complain incessantly.

They said that the existence of this situation seriously affected consumers' confidence in the down garment production enterprises, reduced the desire of consumers to buy down garments, damaged the reputation of the down garment industry, and caused great losses and effects on the whole industry.

In particular, some foreign brands have been aggravating the deterioration of the market as a result of violence against China.

"To tell you the truth, in order to ensure the source of tourists, we raised the factory price of down garments, but now there are frequent outbreaks of poor quality down garments, and the market confidence is seriously insufficient, and we dare not mention it too high, so we have to sacrifice part of our profits."

A person in charge of a down factory in Yantai told reporters that under normal circumstances, the profit of producing a down garment can be maintained at around 20%-30%. Recently, with the rise of the down price, the cost of labor, equipment maintenance and factory rent has been rising. Last year, the profit of every down garment has been reduced to 15%, and this year it is estimated that 10% will be fine.

It can be seen that on the one hand, prices continue to skyrocket, making the down garment manufacturers shudder raw materials; on the other hand, the market where consumers' confidence is getting lower and lower in quality problems.

This very bad market phenomenon has made most small and medium sized down garment manufacturers complain of repeated difficulties.

Experts call for strict implementation of new standards to rectify the market and soothe the hearts of people.

"Winter is the high incidence of complaints about the quality of down garments, but compared with previous years, due to the development of information technology, consumer shopping channels have further widened, and the proportion of online shopping complaints has increased correspondingly. This year is more obvious.

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This shows that China's domestic down garment market is in a serious anomie stage from one level, and China's down garment production enterprises are facing a very severe test, despite the fact that foreign brands are designed to fight for violence without regard to quality.

In view of the frequent quality of down jacket, the relevant experts suggested that we should introduce feasible policies as soon as possible to save the market.

On the one hand, we need to strengthen the examination and inspection of some foreign brands and strictly follow the regulations of GB/T14272-2002 down garments.

For violating the provisions of the enterprises to carry out heavy penalties and exposure, so that the "injured" people have confidence in the down jacket Market.

At the same time, experts urge that in the face of the current market situation, the domestic down garment production enterprises, especially some small and medium size down garment production enterprises, can not participate in the unhealthy market competition first, and face the deformity and brutal market situation. They should embrace the group to warm up and overcome the temporary difficulties together. Secondly, we must establish faith, persist in the quality of survival, quality and development, and rectify the market, so that consumers can regain confidence in the quality of the down garments. This is the right way to solve the crisis.