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The Weather Is Not Cold. The Cotton Business Is Cold.

2011/11/28 8:59:00 9

Thousands of down clothing and 40 percent off new cotton padded clothes 12% off.

fashion

The cashmere coat is set at a discount of 88 yuan.

Immediately after entering December, the cold weather that tardy does not come, forcing businessmen to use "killer mace" to launch various discounts and profits promotion activities.

Yesterday, reporters visited the stores to learn that, because the sales period of winter clothing is shorter than that of last year, sales of some winter products such as cotton clothes, electric heaters and so on are not satisfactory.


Yesterday, on the third floor and six floor of a large shopping mall on West Street, we saw all kinds of new models.

Cashmere

Overcoat,

Down Jackets

And so on, launched a discount sales promotion activities, a more than 2000 yuan fashion coat can play 20 percent off, and then according to the consumer purchase of long, short cut 38 yuan - 88 yuan.

In a large shopping mall on Yanta Road, a new down coats priced at 1380 yuan is priced at 828 yuan after 40 percent off. There are quite a few customers on the spot and few buyers.


Besides winter clothing, sales of quilts, velvet underwear, sweaters and electric heaters are also affected by many factors such as temperature, price and so on, which reduce the interest of customers.


Ms. Zhu, who has worked hard in the clothing industry for nearly 10 years, told reporters that the sales of cotton padded clothes were not bad in late October when it was cold. Since November, the temperature has not dropped significantly.

"When the purchase price is affected by the rising cotton prices, the wholesale price is very high, and now the retail price is not going to drop too much, otherwise it will lose money, and now we only look forward to a cooling down weather."

She said.

Ms. Ho, a brand clothing store in Tumen, said there were only more than 200 items of down coats in the store, so far less than 1/4.

"It's hard to sell. Customers can't get in at the door. This year's sales cycle is short and it doesn't cool down. It's not comparable with the same period last year."


Reporters learned that, because the 2012 lunar new year in January, earlier than in previous years, this year sales of winter clothing is shorter than last year.

The industry believes that with the advent of low-temperature weather, sales will improve.

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