Jeans Demand Rises And Become Mainstream Market Trend
The demand for jeans has gradually increased and has become the mainstream trend of the market.
The most important factor is that goods are driven by high prices, while the high-end market has been leading.
fashion
Trend.
Jeans, such as JBrand and TrueReligion, have been working hard in terms of color, shape and tailoring, and a slightly lower brand of jeans has begun to raise prices under the pressure of high cost.
For these jeans brands facing the masses, the biggest focus should be on developing new colors.
Original
There are some story elements behind the jeans that customers want to buy.
AngeloLaGrega, President of VFJeanswearAmericas, said: "lower income consumers are more sensitive to price, but in the middle end market, they will not mind the higher price as long as they can attract customers.
Nowadays, the main driving force of consumers' purchase is their own needs, rather than their needs, provided they are able to provide their favorite.
commodity
They will still pay the bill. "
Because of this, the Lee brand has a market share of 20% this year, compared with 13% in the previous 5 years.
According to the TheNPDGroupofPortWashingN.Y. survey, sales of women's jeans increased by 3.2% in the 12 months ending September to 8 billion 650 million dollars, while the price rose by 3.5%, from $22.58 to 23.38.
Sales of jeans less than $25 dropped by 5.3% to $3 billion 990 million, while jeans sales at $25-49.99 rose 11.1% to $3 billion 160 million, while jeans sales for more than 50 US dollars increased by 13.4% to 1 billion 500 million dollars.
Warnaco Group officials said: "jeans with color have been popular, and they are priced at between $59-69."
After a quiet period, consumers begin to buy jeans again and are willing to pay high prices for their favorite styles and styles.
As a result, a large number of colors, shapes and design of high and low waist have begun to appear in the market.
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