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Zhuhai Clothing Fashion Industry &Nbsp; "Thrive And Thrive"

2011/11/16 10:11:00 19

Fashion And Fashion Industry In Zhuhai

In recent years,

Zhuhai

Fashion and fashion industry is developing well.

situation

In terms of production, sales, export and brand building, it has achieved good results.

In recent years, these Zhuhai brand clothing enterprises, which have developed from the external processing trade, have been gradually developing and developing in the past few years by giving full play to their advantages in design, technology, management and production and processing capabilities, and taking the market as the guidance, enhancing the product development and technological innovation ability of enterprises, cultivating and introducing high-quality professionals, and adopting the form of self operation and franchising.

In 2004, as a famous designer brand clothing enterprise, the state clothes and costume design Co., Ltd. moved from Guangzhou to Zhuhai, and established the state dress design (Zhuhai) company. In July 2005, the European clothing brand Burberry "Boboli" mainland China general agent settled in Zhuhai, which means Zhuhai's fashion and fashion industry environment is full of great attraction.

In December 5, 2003, the State Council approved the establishment of the Zhuhai Macau cross border industrial zone with the positioning of "textile and garment industry as the main body, and gradually building into a brand new fashion design, production and distribution center with high added value, and promoting the development of logistics, exhibition and other related industries".

In December 8, 2006, the Zhuhai Macau cross border industrial area was officially opened. Of the 26 enterprises stationed in the country, 11 were textile and garment enterprises.

Since the implementation of the brand driving strategy by the Guangdong provincial government in 2003, Wiseman has won the title of "famous brand products of Guangdong province" and "famous trademark of Guangdong" and won the title of "the top 500 famous brands in the world" in Zhuhai clothing enterprises.

At present, the development of clothing fashion industry in Zhuhai has begun to "thrive and thrive".


 

History

background


  1979年珠海正式建市,在上世纪70年代后期至80年代初期,因毗邻香港、澳门,与珠江三角洲周边其它许多地区一样,那些从香港、澳门带回来的多姿多彩的服装、鞋、帽、袜,令人大开眼界,令珠海获得了港、澳服装时尚的直接启蒙,作为我国最早设立的经济特区之一,1978年,澳门商人曹光彪首开对大陆直接投资的先河,与珠海签订了珠海第一家外商投资的毛纺(服装)企业——香洲毛纺厂项目,1979年1月,香洲毛纺厂成立,1979年11月7日,香洲毛纺厂建成投产,主要生产纯羊毛衫和羊兔毛混纺纱,不仅是珠海市最早以补偿贸易形式引进外资兴建的来料加工企业,也是我国第一家“三来一补”外资企业,1984年,小平同志亲临该厂视察,对该厂大胆改革给予了高度评价。

By the middle and late 80s of last century, garment enterprises in Zhuhai gradually increased, and there appeared Zhuhai Zhenwei clothing companies and other enterprises.

At the beginning of the 90s of the last century, because of the reasons for the development and positioning of Zhuhai City, the garment processing enterprises characterized by labor intensive migration have moved to Zhongshan, Dongguan, Zhongshan, Dongguan and other Pearl River Delta surrounding cities to seize opportunities under the rapid growth of global garment processing export, and develop industrial clusters under the spontaneous and voluntary efforts of the enterprises and the government, and Zhuhai in that round of development has lost the opportunity for the development of clothing processing and growth and the formation of clothing industry clusters. Only sporadic brand enterprises are trying to survive.

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Survival status


At present, Zhuhai's clothing and accessories include wesman, Carso, exceptions, Zhuo Fu, Asana, Sai LAN generation, Carle Randy, Olenti, Yu you, Ya Jia map, Shui yuan, Orr Denman, Saint Rena, and other famous national brands.

In recent years, these Zhuhai brand clothing enterprises, developed from the external processing trade, have taken the advantages of enterprises in the aspects of design, technology, management and production and processing capabilities, guided by the market, improved their product development and technological innovation capabilities, nurtured and introduced high-quality professionals, and gradually developed and developed clothing and cosmetics based on self employment and franchising.

fashion

Industry.


Nowadays, Zhuhai is facing a new period of economic development, including fashion and fashion industry, which gives Zhuhai a new economic development space.

Young and dynamic fashion clothing industry in Zhuhai and Zhuhai has its own unique advantages: besides having a certain industrial base, Zhuhai's great potential for development is more important.

Located in the Pearl River west coast of Zhuhai, the regional advantages are obvious. The integration of the Pearl River Delta region centered on Hongkong, Macao, Guangzhou, Shenzhen and Zhuhai is also inexorable. The Pan Pearl River Delta Metropolis belt is also coming out. The flow of people, logistics, capital flow, technology flow and information flow is unobstructed. The establishment of the University Park, the ascendant of the high-tech industry, and the gathering of talent and technology are inevitable. The China International Aviation and Astronautics exposition and the Zhuhai declaration have enabled Zhuhai to have the ability to hold large-scale, high-grade and high-class exhibition exhibitions; and the internationally advanced level Zhuhai Airport has been navigating with the more than 20 cities in the country.

The Hongkong Ling Ding Yang cross sea bridge, Guangzhou Zhuhai railway and Guangzhou Zhuhai expressway will be built soon.

Adjacent to Hong Kong, Macao and the special geographical location in the Pearl River Delta, the Zhuhai can play a role in the channels of internal and external economic and cultural exchanges; the traditional links with Hong Kong, Macao and Southeast Asia have Zhuhai's geopolitical and economic advantages; close to the main navigational routes of international shipping and the geographical conditions of the main navigable inland waters in the region, making Zhuhai easy to connect with the ocean market and the inland hinterland.

With the positioning of "textile and garment industry as the main body, and gradually building into a high value-added brand fashion design, production and distribution center, and promoting the development of logistics, exhibition and other related industries", the Zhuhai Macau cross border industrial zone was officially opened in December 9, 2006, all of which provide a solid foundation for survival and good development space for the further development of Zhuhai fashion industry.

In terms of fashion design, R & D, management, logistics, exhibition and market development, Zhuhai will develop a unique fashion fashion industry.


 

 

Development

prospect


The rise of the domestic garment industry has raised new and higher requirements for the future development of the domestic garment industry. The brand awareness has been strengthened. At the same time, the new round of adjustment and pfer of the industrial structure has begun, and the global capital influx has become more frequent. The fashion brands of foreign countries are directly entering, merging or acquiring or establishing agents. China's own brand enterprises are also stronger, and the Chinese clothing market structure has entered a comprehensive integration stage. Therefore, when the peripheral production and processing oriented regions are experiencing a pformation fatigue and difficulty in the pformation of the brand, the fashion and garment industry in Zhuhai, because of its advantaged geographical advantages, has gained a huge advantage because it has not been able to catch up with the development opportunities of the brand era because of its lack of pformation and development opportunities. Entering the twenty-first Century, the era of post quota has arrived, and the process of global economic integration has accelerated. China's fashion consumer market has been formed after nearly 30 years of cultivation, and the trend of consumption individuation and green consumption continues to grow.

As a result, Zhuhai, China's most beautiful, romantic, leisure and comfortable, garden style seaside tourist city, has created the best ecosystem for its fashion industry, such as fashion, clothing and cosmetics. Therefore, Zhuhai is best suited to the fashion and fashion industry in the era of brand management.

One day, "Zhuhai design" will become a synonym for fashion.


 

 

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