Investigation Report On Footwear Market In Shulan, Jilin

Reporter perspective: Shulan's overall consumption capacity is generally dominated by rural consumers, with a mainstream price ranging from 150 yuan to 300 yuan. Although there are three shopping centers in the city: Shulan commercial city, Hengda, Wanjia shopping plaza, but the internal operation is mainly in the form of lease, mostly for clothing, accessories, bags, and no footwear brand.

It is a good choice for sports brand to enter the Shulan market and set up a special store. The location can be selected in China Welfare square, but the store management and customer management must be emphasized to cope with the rising operating costs. For shoe brands, shoe city is a good choice, but attention should be paid to the evaluation of the shoe city efficiency.

1, business circle

The structure of Shulan business circle is relatively compact. There are only three streets: Station Road, Shulan street and pedestrian street. Shulan street is the best street in the city, with neat layout and various pavements. It distributes all kinds of places such as leather shoes, sports shoes, casual wear, shopping plaza, gold jewelry, leisure and entertainment. The rent of the section is more expensive, up to 300 thousand yuan; the pedestrian street has the largest traffic volume, but the business district belonging to the agricultural market nature is mostly a grocery store. Only sporadic shoes and clothing shops are distributed. The rents of this section are about 3 to 80 thousand yuan. Because of the large storefront, the rent is between 10-20 yuan.

2. Store

The store is a sports brand in the world, 4 birds, 361, 3, Anta, PEAK, XTEP, Jordan, Lining, QQ Sports 2. It mainly focuses on the intersection of Shulan street and station road. Although there are many sports brand stores, the competition is not very intense. Only some brands are engaged in activities and the rest are selling at a positive price.

There are only 4 brands of leather shoes: camel, leisure, Australian, Daphne and so on. As the city has no market access, it can only enter the shoe city, resulting in the retail price can not be raised, and the operation of the franchised store is also laborious.

3, shoe city

There are five shoe towns in Shulan: big rich shoe city, rich shoe city (two), Baisheng shoe city, Xindu shoe city, all located in the middle end, whether they are settled in brand or price, there is no big difference, the main price range is similar.

Among them, the big rich shoe city is located on the front road, and the brands are: the old captain, Goldlion, Meira, Jupai, Xiang brand, Charlie, Fu Fu bird, kraft, Europa, bang Wei, Biao Shan wolf, Mulin Sen, a royal female, old man, bulls giant, Zhuo Yi, and so on. Baisheng shoe city is located on the two floor of the big shoe market. The shoes on the first floor are: Golden Lake, yilkang, Kate, three heroes, wobu, Whitt, great events, gentry, Jie Hao, spider king, Bai Na, Ju Hong, etc. Xindu shoe city is located in Shulan street. Its location is a bit biased. It operates such brands as Waugh, Chi bang, Lao Ren, Fu Kang, and Greenfield.

There are two shops in the rich shoe city. The main store is located on the people's road. Its brand positioning is slightly higher, its internal management is more standardized, and its brands include Ya Lang, Gao Di, Zhuo Yi, Rome shark, Yi Yi color and so on. In addition, there is also a "Lun Li parity shoe line" on the Shulan street. The shoe city is located on the two floor, running some Harbin real estate shoes and Chengdu and Wenzhou fashion shoes.

Because there are no shopping malls in the city, the shoe city has larger operating space. However, it should be said that these shoes have not formed their own characteristics at present, but with sufficient supply, attractive activities and lower import prices to fight, the profit can only be thinner and thinner. Shoe city needs to define its own position, subdivide it into fashion stores, mass stores or boutiques, so as to avoid price wars and really benefit from market development.

Link: City Profile:

Shulan is located in the northeastern part of Jilin Province, south of the chemical city of Jilin, north of Harbin province of Heilongjiang Province, west of Songhua River and Jiutai, east to Jiaohe city. It has jurisdiction over 21 townships and five sub district offices. Its area is 4557 square kilometers, and its population is about 660 thousand. There are 13 ethnic groups: Han, Manchu, Mongolia, Hui, DPRK and so on. The transportation network is very convenient.

Shulan is an important commodity grain base and a green food production base in China. It is the tenth largest grain producing county in Jilin province and the largest agricultural county in Jilin. The organic food production has been certified by the international organic food certification organization (ECOCERT). It is one of the 200 "advanced counties of grain production" recognized by the Ministry of agriculture in 2007. In addition, tourism resources are abundant. It is a county-level tourist city that combines ecological scenery, religious culture, historical sites and folklore.