Shishi Menswear Collective Force &Nbsp; Advance To Front-Line Brands.

There must be KFC around McDonald's. Nowadays, in addition to seven wolves, strong men, Li Lang, Qipai and other brands, there are at least one or all of the local men's wear in the men's clothing lineup, such as seven wolves, strong men, Li Lang and Qipai. This is not just a simple slogan.

Spokesmen have always been an important part of men's clothing marketing. Basically, every mature brand has its own spokesperson.

Before this year's Haibo meeting, the birds and men's wear held the new autumn and winter products conference in Xiamen in 2010. The new version of "Three Kingdoms" and "Zhu Geliang" Lu Yi arrived. A year ago, Lu Yi signed the endorsement of the rich man's men's clothing. Although the influence of the event was not as good as that of the seven wolves, "the four kingdoms" had been endorsed. But with the new version of the Three Kingdoms and the number of "Zhu Geliang" showing more faces, the image of "rich man bird" changed the "middle-aged man" costume. With the help of the third generation terminal image introduced last year, it moved towards the trend of becoming fashionable and younger. Not only that, Fu Fu bird men's clothing last year became the only sponsor of the official ceremonial equipment of the Fujian sports delegation of the Eleventh National Games, and put an advertisement on CCTV and local satellite TV. This performance confirms the sentence of Hong Huihuang, President of the rich bird's Menswear, "let rich birds become the top brands of Chinese casual men's clothing".

Sports marketing has always been a "complex" that Chinese men's clothing can't give up. From the seven wolves, the seven cards to the powerful brands, behind the front-line brands are the shadow of sports marketing.

The 2009 Super Bowl held at the "bird nest" not only made Chinese fans feel the charm of Italy football, but also refreshed the new record of sports events in China. As the official sponsor of the Italy super bowl, the Shishi emperor's men's clothing was greatly benefited from the two aspects of the layout of the terminal network and the expansion of the brand influence in Italy. After upgrading the LOGO to "DIKING", the emperor's men's clothing also extended their tentacles to the NBA arena with more attention. In the fierce competition for the playoffs between nuggets and Spurs, careful Chinese NBA fans will find that "DI emperor men's clothing" is a familiar brand of the lions.

"Shishi men's clothing needs such" dynamic "news. Shishi quality and Technology Supervision Bureau responsible person said, in the increasingly fierce brand competition today, Shishi men's clothing must "move up."