Ningbo Won The Title Of Best E-Commerce Demonstration City

At present, along with

Zhejiang Ningbo textile and garment manufacturing level has always maintained the leading position in the country.

In 2010, the per capita output value of Ningbo's textile and garment industry was 312 thousand and 700 yuan, which was higher than the development level of similar areas in China. The textile and garment industry has become the most competitive traditional advantage industry and pillar industry in Ningbo.

On the 20 day, "2011 China clothing industry e-commerce application summit and China garment industry e-commerce Procurement Association", Ningbo won the honorary title of "the best demonstration city of China's clothing e-commerce" in 2011 with strong industrial advantages.

It is reported that this is also China's first e-commerce Summit on clothing industry.

It is reported that the summit was co sponsored by the China Electronic Commerce Research Center and China apparel network. The conference attracted the following services: PAYPAL, B2C, Marceau, walking net, B2C, PIC, China Post Express, new hundred online shopping mall, Ngai women's wear, dun Yin and so on.

In this regard, Chen Bingrong, deputy director of the Organizing Committee of Ningbo International Fashion Festival and Deputy Secretary General of Ningbo Municipal People's government, said that since 2011, Ningbo has greatly strengthened its investment in clothing e-commerce, and promoted the pformation and upgrading of enterprises by utilizing the strong market oriented ability and marketing ability of e-commerce platform.

The application of market oriented function of e-commerce in textile and garment industry.

At present, the textile industry in Ningbo has gradually shifted from spinning mainly to upstream textile fabrics and downstream commercial channels, and the garment industry has shifted from foreign design and domestic manufacturing to domestic design and manufacturing.

Entering the "12th Five-Year" period, Ningbo proposed to further promote the textile and garment industry by creating three major public platforms, namely, Ningbo international garment Festival, Hefeng creative Plaza and international design creativity alliance.

"Clothing e-commerce has unique advantages in building product awareness, improving consumer awareness of products and reputation of building brands. Especially in today's increasingly diversified market development, consumers' acceptance of online marketing platforms and Internet advertisements has also been greatly improved. Online marketing is becoming more and more attention as a new way of life.

The new mode of clothing e-commerce has greatly improved the marketing ability of Ningbo garment enterprises, and has brought tangible profits to the enterprises in Ningbo.

China apparel network CEO Chen Xuejun said.

As the Ningbo municipal government has invested heavily in the clothing industry, Ningbo has developed into one of the most large-scale garment industrial clusters in China. The western style clothing and its suits account for more than 40% of Zhejiang's total, and the overall occupancy rate of shirts exceeds 1/4 of the whole country. Over 10 clothing enterprises have entered the list of the top 100 clothing companies nationwide.

At the summit, in addition to the best demonstration city, the launching ceremony of the "China clothing brand research center" was held. At the meeting, the 2011 Annual China clothing industry application report and the 2011 integrity clothing business enterprise Ningbo declaration were released at the first time, and jointly advocated the network integrity. At the same time, 10 "2011 top ten clothing e-commerce service demonstration units in China" were selected, including Yintai, Le cool days, Yihe information, China Post Express, Ruijin Lin, Xin Bai online shopping mall, Masa Marceau, dun Yin, GXG and Bo Yang home textile.