Learn Marketing Skills From Grey Wolf, &Nbsp!

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In the past, I was most afraid of chatting with friends in IT industry. Their long and complicated professional terminology made me listless and confused.

Unless you are a physicist, you will not be able to understand the real meaning of the so-called "relativity". But Einstein used "to be with a beautiful woman. You feel that time is passing too fast. You can feel that time is passing slowly with a woman you don't like."

Such simple language and image

If you are an insurance salesperson, when you talk about insurance to your customers, do you always get bored with those harsh terms? If you think about it, you can see that those provisions are drowsy. Why don't you consider the feeling of the customers? Anyone can say that the reason they do not want to apply to others is another matter.

If the customer asks you, "what is insurance?" how did you answer?

If you want to explain this, take a 5 dollar denomination and a face value of 100 yuan in front of the customer, and say to the customer: "the so-called insurance is that you normally deposit this 5 yuan. When the danger comes, the insurance company immediately creates the 100 yuan cash for you. If you are not in danger, Congratulations, the future insurance company will return the money you have saved to you."

Do not sell insurance, sell cash, no one does not like money, you have to sell a lot of cash.

Many insurance salesmen are very dogmatic. They only take the content they learned in their books, such as insurance, spare tire and umbrella.

Can it be a little bit?

Once, a customer said, "I hate insurance, it's unlucky."

I said, "you are right. Insurance is very annoying. It's like a toilet. It's stinking."

Once the customer listened, he asked with interest: "how can it be like a toilet?

I continued: "when insurance is opened, it is raw, old, sick, dead, disabled, and so annoying. It is as annoying as toilets."

Customer: "yes."

I continued: "when you are free, you do not go to the toilet, but when you are in a hurry, you will know the benefits of the toilet.

Insurance is the real advantage when you need it most, so insurance is like a toilet.

"Oh, it makes sense."

"Excuse me, do you need toilet for buying a house?"

"Of course."

"When you're in a hurry, you need a toilet. Do you need money when it's urgent?"

"Of course."

"Then, can I talk to you about how the toilet can solve the financial crisis?"

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