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Three Reloading Of YOUNGOR Brand Store

2011/10/15 10:36:00 27

Recently, the reopening of the flagship store in Dongdan, Beijing, is an important symbol of YOUNGOR's strategic transformation from the largest garment manufacturer to the clothing brand enterprise. This reload is the third decoration of the flagship store in Dongdan. Unlike the previous two designers in France and Italy, the style design was completed by YOUNGOR's own designer.

In 2002, the first decoration of the flagship store in Dongdan was completed by the French. Looking back, YOUNGOR thought that the French brought many fashion elements to the flagship store. The newly decorated Dongdan store caused a sensation in Beijing's clothing industry because of its strong sense of fashion. However, due to the differences in national conditions and brand positioning, sales and services did not bring and achieve the desired effect.

In the second renovation of the second half of 2007, YOUNGOR hired designers from Italy. Italians bring their unique design culture. The tall Rome column and the empty dome reflect a noble feeling.

In the years of practice, YOUNGOR people have more and more feelings about their brand positioning, brand style and service objects, and service connotation. So YOUNGOR decided to determine its design style. The Dongdan flagship store, which has invested heavily in decorating, has remained clear and functional in its spatial layout. It is steady and fashionable in color selection and lighting selection. Entering the shop, elegant and elegant decoration styles and dazzling fashion clothes make people feel the great stride of YOUNGOR in the garment industry.

YOUNGOR tried to find out its own design style. After referring to the design of many countries, it concluded that the display of Chinese men's clothing may be similar to that of the United States, because the two have diverse and open culture, and YOUNGOR's display design has finally returned to itself.

At the same time, in order to reflect the direction of transformation and promote brand culture, besides YOUNGOR flagship store's opening, YOUNGOR North's latest move is to organize a suit Culture Festival. The three week "YOUNGOR suit Culture Festival" also opened in October 10th at YOUNGOR's flagship stores.

Flagship store carries direction of development

It is understood that this is the third decoration of YOUNGOR flagship store in Dongdan since its opening in 2002. Through this renovation, YOUNGOR will build Dongdan flagship store into a flagship store with 4 major functions.

First of all, the flagship store will become the YOUNGOR brand North China Exhibition Center, and the whole brand of YOUNGOR will be displayed here. YOUNGOR currently has 6 brands, and Dongdan stores focus on YOUNGOR's brand. Farewell to the past only a single YOUNGOR brand display, so that customers in the flagship store can see all YOUNGOR brand products.

Secondly, YOUNGOR Dongdan flagship store should become a customer service center to provide customers with the most intimate service. YOUNGOR believes that customer demand is multi-layered, and more and more customers are inclined to personalize. Here, customers can not only buy finished garments, but also make personalized customized services. The goal of YOUNGOR is to make all the requirements put forward by men in clothing, which can be met in the flagship store in Dongdan.

YOUNGOR thinks dressing is a very professional thing. Different styles, different fabrics, different colors and different versions will show different feelings in the dress presentation. Even the customer's face shape, hairstyle, skin color, wearing glasses and so on are all related to the matching of clothing. For this reason, the flagship store in Dongdan has designers and collocs to help customers match their clothes and provide the most professional services.

As flagship flagship store, YOUNGOR Dongdan flagship store also has the function of product sales. As YOUNGOR's brands are displayed here, goods are more abundant than any other shopping malls, so the flagship store in Dongdan will also become the most important sales center in Beijing.

Finally, YOUNGOR flagship store will also become the gathering center of fashion information. YOUNGOR believes that brand is interactive with customers, and customer feedback information will become an important reference for YOUNGOR fashion design and production.

In addition, the third floor of the flagship store in Dongdan can provide customers with high-end club style service. Customers only need to leave their physical data, whenever they need to make a phone call, no matter where the world is, YOUNGOR can make tailored clothes for them based on archival data.

Behind the gorgeous transformation

The repositioning of flagship stores in Dongdan means YOUNGOR's determination to further strengthen its apparel industry. As the largest garment enterprise in China, YOUNGOR has been in business for 32 years since its start in 1979. Over the years, YOUNGOR's clothing sales and profits have ranked in the top 100 in the apparel industry. However, compared with the sales scale of the whole enterprise, the annual sales volume of YOUNGOR clothing is only about 8000000000 yuan, which is about 40000000000 yuan. To maintain a leading position in fierce market competition, YOUNGOR must further exert its efforts in the development and management of apparel product design and development. Before and after the national day, YOUNGOR has a number of large brand shops like Dongdan flagship store with a single store area of more than 1000 square meters, opening in Shanghai the Bund, Hangzhou Yanan Road, Xi'an, Harbin and other cities.